Shopify stores using Google Tag Manager
Google Tag Manager is installed on 10,522 of the 31,764 Shopify stores we track (33%). That ranks it #4 of 54 analytics & ad pixels apps by installs in our data.
- Detected installs
- 10,522
- Share of tracked stores
- 33%
- Rank among analytics & ad pixels apps
- #4 of 54
- Median estimated AOV (USD)
- $46
- Likely on Shopify Plus
- 9%
- Sell mostly their own brand (D2C)
- 47%
Analytics & ad pixels apps compared
| Name | Stores | Share | Bar |
|---|---|---|---|
| Google & YouTube (Shopify app) | 25,863 | 81% | |
| Meta Pixel | 22,801 | 72% | |
| Pinterest Tag | 10,802 | 34% | |
| Google Tag Manager | 10,521 | 33% | |
| TikTok Pixel | 10,410 | 33% | |
| Microsoft Clarity | 9,688 | 30% | |
| Triple Whale | 4,893 | 15% | |
| Microsoft Ads UET | 4,103 | 13% | |
| Google Analytics | 3,784 | 12% | |
| Hotjar | 2,181 | 6.9% |
Full analytics & ad pixels app leaderboard
Apps commonly installed alongside Google Tag Manager
| Name | Stores | Share | Bar |
|---|---|---|---|
| Google & YouTube (Shopify app) | 8,959 | 85% | |
| Meta Pixel | 8,054 | 77% | |
| Facebook & Instagram (Shopify app) | 7,885 | 75% | |
| Klaviyo | 7,174 | 68% | |
| Microsoft Clarity | 4,152 | 39% | |
| Pinterest Tag | 4,101 | 39% | |
| TikTok Pixel | 3,993 | 38% | |
| Pinterest (Shopify app) | 3,866 | 37% | |
| TikTok (Shopify app) | 3,693 | 35% | |
| Judge.me | 3,485 | 33% | |
| Shop Pay Installments | 2,805 | 27% | |
| Instafeed | 2,247 | 21% | |
| Triple Whale | 2,057 | 20% | |
| Microsoft Ads UET | 2,041 | 19% | |
| Google Analytics | 1,903 | 18% |
By niche
| Name | Stores | Share | Bar |
|---|---|---|---|
| Other / mixed | 2,210 | 21% | |
| Apparel | 1,647 | 16% | |
| Jewelry & Accessories | 927 | 8.8% | |
| Beauty & Cosmetics | 835 | 7.9% | |
| Home & Garden | 829 | 7.9% | |
| Food & Beverage | 622 | 5.9% | |
| Sports & Outdoors | 576 | 5.5% | |
| Electronics | 423 | 4% | |
| Toys & Baby | 368 | 3.5% | |
| Furniture | 365 | 3.5% | |
| Health & Supplements | 331 | 3.1% | |
| Footwear | 283 | 2.7% | |
| Art & Crafts | 258 | 2.5% | |
| Kitchen | 251 | 2.4% | |
| Automotive | 241 | 2.3% | |
| Books & Media | 181 | 1.7% | |
| Pets | 175 | 1.7% |
By country
| Name | Stores | Share | Bar |
|---|---|---|---|
| Australia | 2,697 | 26% | |
| United States | 2,145 | 20% | |
| United Kingdom | 1,974 | 19% | |
| Canada | 1,210 | 11% | |
| Germany | 1,103 | 10% | |
| Hong Kong SAR China | 244 | 2.3% | |
| Netherlands | 185 | 1.8% | |
| India | 184 | 1.7% | |
| France | 116 | 1.1% | |
| Spain | 65 | 0.6% | |
| Austria | 53 | 0.5% | |
| New Zealand | 50 | 0.5% | |
| Italy | 48 | 0.5% | |
| Denmark | 40 | 0.4% | |
| Japan | 39 | 0.4% | |
| Pakistan | 37 | 0.4% | |
| China | 34 | 0.3% | |
| Switzerland | 33 | 0.3% | |
| Sweden | 33 | 0.3% | |
| Belgium | 16 | 0.2% |
Estimated revenue of stores using Google Tag Manager
| Name | Stores | Share | Bar |
|---|---|---|---|
| Under $1M | 2 | 0% | |
| $1M–$5M | 3 | 0% | |
| $5M–$20M | 13 | 0.1% | |
| $20M–$100M | 33 | 0.3% | |
| $100M+ | 22 | 0.2% | |
| No estimate yet | 10,449 | 99% |
Stores using Google Tag Manager
Filter these stores in Explorer →
| # | Store | Niche | Country | Traffic tier | Revenue range (USD/yr) |
|---|---|---|---|---|---|
| 1 | The Brick thebrick.com |
Furniture | Canada | Top 1k CA | $173.7M–$1.90B est. |
| 2 | World of Books worldofbooks.com |
Books & Media | United Kingdom | Top 1k GB | $231.8M–$1.24B est. |
| 3 | JB Hi-Fi jbhifi.com.au |
Electronics | Australia | Top 1k AU | $64.5M–$520.3M est. |
| 4 | Shop TJC tjc.co.uk |
Jewelry & Accessories | United Kingdom | Top 1k GB | $44.0M–$482.4M est. |
| 5 | LSKD lskd.co |
Apparel | Australia | Top 1k AU | $49.9M–$402.7M est. |
| 6 | Aje AU ajeworld.com.au |
Apparel | Australia | Top 1k AU | $68.7M–$284.3M est. |
| 7 | Urban Planet urban-planet.com |
Apparel | Canada | Top 1k CA | $37.0M–$405.1M est. |
| 8 | More Nutrition morenutrition.de |
Food & Beverage | Germany | Top 1k DE | $36.9M–$404.6M est. |
| 9 | Universal Store universalstore.com |
Apparel | Australia | Top 1k AU | $36.2M–$366.4M est. |
| 10 | Ardene ardene.com |
Apparel | Canada | Top 1k CA | $34.7M–$380.3M est. |
| 11 | Laura laura.ca |
Apparel | Canada | Top 1k CA | $45.9M–$229.0M est. |
| 12 | Lorna Jane AU lornajane.com.au |
Apparel | Australia | Top 1k AU | $21.7M–$260.0M est. |
| 13 | zelesta.de zelesta.de |
Toys & Baby | Netherlands | Top 1k DE | $12.1M–$93.3M est. |
| 14 | SVP Sports svpsports.ca |
Apparel | Canada | Top 1k CA | $10.2M–$71.7M est. |
| 15 | Kathmandu AU kathmandu.com.au |
Apparel | Australia | Top 1k AU | $5.78M–$55.2M est. |
| 16 | Shiels Jewellers shiels.com.au |
Jewelry & Accessories | Australia | Top 1k AU | $4.14M–$53.2M est. |
| 17 | Princess Polly AUS princesspolly.com.au |
Apparel | Australia | Top 1k AU | $134K–$18.4M est. |
| 18 | Billy J billyj.com.au |
Apparel | Australia | Top 1k AU | No estimate yet |
| 19 | Blakely Clothing blakelyclothing.com |
Apparel | United Kingdom | Top 1k GB | No estimate yet |
| 20 | Bluenotes blnts.com |
Apparel | Canada | Top 1k CA | No estimate yet |
| 21 | Blue Bungalow AU bluebungalow.com.au |
Apparel | Australia | Top 1k AU | No estimate yet |
| 22 | Bouclair bouclair.com |
Home & Garden | Canada | Top 1k CA | No estimate yet |
| 23 | Canna Cabana CA cannacabana.com |
Food & Beverage | Canada | Top 1k CA | No estimate yet |
| 24 | CLÉMENT clement.ca |
Apparel | Canada | Top 1k CA | No estimate yet |
| 25 | Comfrt comfrt.com |
Other / mixed | United States | Top 1k US | No estimate yet |
| 26 | Crew Clothing crewclothing.co.uk |
Apparel | United Kingdom | Top 1k GB | No estimate yet |
| 27 | DUSK dusk.com |
Furniture | United Kingdom | Top 1k GB | No estimate yet |
| 28 | Early Settler Australia earlysettler.com.au |
Furniture | Australia | Top 1k AU | No estimate yet |
| 29 | ESN esn.com |
Health & Supplements | Germany | Top 1k DE | No estimate yet |
| 30 | Leon's leons.ca |
Other / mixed | Canada | Top 1k CA | No estimate yet |
| 31 | Omaze UK omaze.co.uk |
Other / mixed | United Kingdom | Top 1k GB | No estimate yet |
| 32 | Passenger passenger-clothing.com |
Apparel | United Kingdom | Top 1k GB | No estimate yet |
| 33 | The Good Guys Discount Warehouses (Australia) Pty Ltd thegoodguys.com.au |
Electronics | Australia | Top 1k AU | No estimate yet |
| 34 | Ashley Canada ashleyhomestore.ca |
Furniture | Canada | Top 5k CA | $174.1M–$1.61B est. |
| 35 | Aftershock aftershockpc.com.au |
Electronics | Australia | Top 5k AU | $140.8M–$1.44B est. |
| 36 | Alo Yoga aloyoga.com |
Apparel | United States | Top 5k US | $87.5M–$639.7M est. |
| 37 | Black Girl Vitamins blackgirlvitamins.co |
Health & Supplements | United States | Top 5k US | $61.6M–$450.2M est. |
| 38 | Abbott Lyon abbottlyon.com |
Jewelry & Accessories | United Kingdom | Top 5k GB | $42.2M–$504.5M est. |
| 39 | Berghaus berghaus.com |
Apparel | United Kingdom | Top 5k GB | $51.5M–$399.6M est. |
| 40 | ARNE arneclo.com |
Apparel | United Kingdom | Top 5k GB | $38.0M–$454.2M est. |
| 41 | Koala® au.koala.com |
Furniture | Australia | Top 5k AU | $65.8M–$258.2M est. |
| 42 | Birkenstock Australia birkenstock.com.au |
Footwear | Australia | Top 5k AU | $32.5M–$331.4M est. |
| 43 | Above The Clouds abovethecloudsstore.com |
Apparel | Australia | Top 5k AU | $32.5M–$331.4M est. |
| 44 | allbeauty allbeauty.com |
Beauty & Cosmetics | Guernsey | Top 5k GB | $50.0M–$178.6M est. |
| 45 | Avenue 85 avenue85.co.uk |
Apparel | United Kingdom | Top 5k GB | $45.4M–$172.3M est. |
| 46 | ARMEDANGELS armedangels.com |
Apparel | Germany | Top 5k DE | $31.7M–$246.2M est. |
| 47 | Bevilles Jewellers bevilles.com.au |
Jewelry & Accessories | Australia | Top 5k AU | $25.6M–$260.7M est. |
| 48 | ASMC GmbH asmc.de |
Apparel | Germany | Top 5k DE | $20.3M–$243.1M est. |
| 49 | americangirl.com americangirl.com |
Toys & Baby | United States | Top 5k US | $25.3M–$185.0M est. |
| 50 | AgeMate agemate.com |
Health & Supplements | Australia | Top 5k AU | $33.5M–$123.9M est. |
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