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Most used Shopify analytics & ad pixels apps

30,482 of 31,959 tracked Shopify stores (95%) run at least one of the 54 analytics & ad pixels apps we detect. Ranked by detected installs.

Analytics & ad pixels apps by installs on tracked stores
#AppInstallsShare of tracked storesShare of stores with any analytics & ad pixels app
1Google & YouTube (Shopify app) 26,02581%85%
2Meta Pixel 22,94572%75%
3Pinterest Tag 10,86734%36%
4Google Tag Manager 10,58833%35%
5TikTok Pixel 10,48033%34%
6Microsoft Clarity 9,75631%32%
7Triple Whale 4,92415%16%
8Microsoft Ads UET 4,13313%14%
9Google Analytics 3,80912%12%
10Hotjar 2,1926.9%7.2%
11Elevar 1,5284.8%5%
12wetracked.io 8842.8%2.9%
13Lucky Orange 6602.1%2.2%
14Reddit Pixel 5941.9%1.9%
15Heatmap.com 4381.4%1.4%
16Northbeam 4161.3%1.4%
17Contentsquare 3771.2%1.2%
18AdRoll 3621.1%1.2%
19X (Twitter) Pixel 3621.1%1.2%
20Analyzify 2470.8%0.8%
21Polar Analytics 2340.7%0.8%
22Crazy Egg 2020.6%0.7%
23Zigpoll Customer Surveys 1860.6%0.6%
24LinkedIn Insight Tag 1740.5%0.6%
25Blotout EdgeTag 1610.5%0.5%
26Addingwell ‑ GTM & DataLayer 1480.5%0.5%
27Snapchat Pixel 1330.4%0.4%
28The Trade Desk 1280.4%0.4%
29Taboola Pixel 1270.4%0.4%
30Mable 1120.4%0.4%
31OuterSignal 1070.3%0.4%
32RTB House 1070.3%0.4%
33Mouseflow 1010.3%0.3%
34Fivetran 990.3%0.3%
35Profit Peak 850.3%0.3%
36ThoughtMetric Analytics 820.3%0.3%
37Stape Server GTM 750.2%0.2%
38Upstack Data 750.2%0.2%
39Outbrain Pixel 730.2%0.2%
40Criteo 580.2%0.2%
41Dema 570.2%0.2%
42FullStory 540.2%0.2%
43Easy Tag ‑ GTM & Data Layer 430.1%0.1%
44Convbox Analytics 420.1%0.1%
45Spotify Ad Analytics 410.1%0.1%
46Segment 330.1%0.1%
47Littledata 180.1%0.1%
48Heap 170.1%0.1%
49Voluum 160.1%0.1%
50Twilio Segment by Littledata 90%0%
51Salesforce Data Cloud 70%0%
52AppsFlyer Web SDK 60%0%
53Dynatrace RUM 60%0%
54Incendium 10%0%

A store can run more than one analytics & ad pixels app, so shares can add up to more than 100%. We only count apps visible in public storefront code.

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