Universal Store
Welcome to Universal Store, your one-stop-shop for women's and men's fashion. Shop the latest drops from all your favourite brands, including Perfect Stranger, Thrills, Lioness, Common Need and more. Find a new statement piece, crucial jacket or a pair of quintessential street sneakers.
Store facts
- Website
- universalstore.com
- Niche
- Apparel
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 1k sites in Australia (Chrome UX Report)
- Theme
- Reformation
- Shopify Plus
- No Plus signals found
- Brand type
- Sells several brands
- Products listed
- 6,653
- Price range
- A$1.00–A$354 (median A$70.00)
- Estimated average order value
- A$72.92 (estimate)
- Products added in the last 90 days
- 600
- Last checked
- 2026-11-09
Reviews
Review app: Okendo. We have not collected review counts for this store yet.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$54.8M–A$555.2M (about $36.2M–$366.4M USD)
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$174.5M.
How we estimate this
- Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 4.0M–22.5M visits a month.
- Orders: we assume about 1.8% of visits convert at an average order of A$73 (estimated from the store's product prices).
- Confidence is low: only weak signals available.
Technical breakdown
- Traffic: CrUX AU top 1000, global top 100K, US top 500K, CA top 500K, GB top 500K, DE top 1.0M; best signal AU top 1000 ≈ US-list rank 3500 (blended with the global list, which caps total traffic) → ~9.5M visits/month (prior range 4.0M–22.5M). Conversion 1.8% (1.6% for a 48 USD AOV, ×1.10 for scale apps) → ~169K orders/month × A$73 × 12 = A$174.5M/yr (range A$54.8M–A$555.2M). Calibration multiplier ×1.18 applied (raw A$147.7M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- afterpay, paypal
- Sales channels
- google_youtube, pinterest, tiktok
- Estimated app spend
- $343/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2011-12-14
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (26)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Upsell & personalization
Search & merchandising
Buy now, pay later
Analytics & ad pixels
- Google Tag Manager
- Google & YouTube (Shopify app)
- Meta Pixel
- TikTok Pixel
- Pinterest Tag
- Microsoft Clarity
- Analyzify
Page builders
CRO & testing
UGC & video
Translation & languages
Sales channels & marketplaces
Product options & customization
Inventory & pre-orders
Social profiles
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