KickAss Products
KickAss Products is your first choice for heavy duty 12 volt, 4WD, caravan and camping gear! Exclusive supplier of KickAss Products. Made for the the Australian outback.
Store facts
- Website
- kickassproducts.com.au
- Niche
- Electronics
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 1k sites in Australia (Chrome UX Report)
- Theme
- Pinnacle
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 1,043
- Price range
- A$3.95–A$8.5K (median A$273)
- Estimated average order value
- A$294 (estimate)
- Products added in the last 90 days
- 120
- Last checked
- 2026-11-09
Reviews
- Review app
- Okendo
- Total reviews
- 30,008
- Average rating
- 4.77 / 5
- Reviews in the last 30 days
- 1,056
- Reviews in the last 90 days
- 3,169
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$227.1M–A$836.1M (about $149.9M–$551.8M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$435.7M.
How we estimate this
- Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 4.0M–22.5M visits a month.
- Orders: we assume about 1.1% of visits convert at an average order of A$294 (estimated from the store's product prices).
- Reviews: the public okendo widget shows 3169 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 107K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: 2 methods agree within 1.01×, but the model has only 2 calibration store(s).
Technical breakdown
- Traffic: CrUX AU top 1000, global top 100K, US top 500K, CA top 500K, GB top 1.0M; best signal AU top 1000 ≈ US-list rank 3500 (blended with the global list, which caps total traffic) → ~9.5M visits/month (prior range 4.0M–22.5M). Conversion 1.1% (0.99% for a 194 USD AOV, ×1.10 for scale apps) → ~104K orders/month × A$294 × 12 = A$431.8M/yr (range A$135.7M–A$1.37B). Calibration multiplier ×1.18 applied (raw A$365.5M).
- Reviews: okendo shows 3169 reviews in the last 90 days → ~1072 new reviews/month. Assuming 1.0% of orders leave a review → ~107K orders/month × A$294 × 12 = A$436.6M/yr (range A$198.4M–A$960.8M). Calibration multiplier ×1.16 applied (raw A$378.0M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- afterpay, amex, apple_pay, google_pay, mastercard, paypal, visa, zip
- Sales channels
- google_youtube, tiktok
- Estimated app spend
- $10/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2015-03-05
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (14)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Support & chat
Search & merchandising
Analytics & ad pixels
UGC & video
Affiliate & influencer
Sales channels & marketplaces
Social profiles
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