Shiels Jewellers
Discover unique engagement rings, diamonds, watches & gold jewellery at Shiels. Shop in-store across SA, QLD, WA or enjoy Australia-wide delivery through our online store.
Store facts
- Website
- shiels.com.au
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 1k sites in Australia (Chrome UX Report)
- Theme
- Vision
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 24,169
- Price range
- A$8.99–A$25K (median A$249)
- Estimated average order value
- A$257 (estimate)
- Products added in the last 90 days
- 640
- Last checked
- 2026-11-09
Reviews
- Review app
- Judge.me
- Total reviews
- 11,902
- Average rating
- 4.58 / 5
- Reviews in the last 30 days
- 57
- Reviews in the last 90 days
- 137
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$6.28M–A$80.7M (about $4.14M–$53.2M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$22.5M.
How we estimate this
- Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–10.5M visits a month.
- Orders: we assume about 1.1% of visits convert at an average order of A$257 (estimated from the store's product prices).
- Reviews: the public judgeme widget shows 137 reviews in the last 90 days. If roughly 1.2% of orders leave a review, that is about 3861 orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: strong reviews method (spread ≤ ×2.5).
Technical breakdown
- Traffic: CrUX AU top 1000, global top 500K, US top 1.0M, CA top 500K, GB top 500K; best signal AU top 1000 ≈ US-list rank 3500 (blended with the global list, which caps total traffic) → ~6.3M visits/month (prior range 1.5M–10.5M). Conversion 1.1% (1.0% for a 170 USD AOV, ×1.05 for scale apps) → ~69K orders/month × A$257 × 12 = A$250.0M/yr (range A$72.3M–A$864.8M). Calibration multiplier ×1.18 applied (raw A$211.6M).
- Reviews: judgeme shows 137 reviews in the last 90 days → ~46.3 new reviews/month. Assuming 1.2% of orders leave a review → ~3861 orders/month × A$257 × 12 = A$13.8M/yr (range A$6.23M–A$30.4M). Calibration multiplier ×1.16 applied (raw A$11.9M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- amex, apple_pay, google_pay, klarna, mastercard, paypal, shop_pay, unionpay, visa
- Sales channels
- google_youtube, pinterest, tiktok
- Estimated app spend
- $109/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2013-08-14
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (29)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Search & merchandising
Buy now, pay later
Analytics & ad pixels
- Google Tag Manager
- Google & YouTube (Shopify app)
- Meta Pixel
- TikTok Pixel
- Pinterest Tag
- Microsoft Clarity
- Profit Peak
- Salesforce Data Cloud
UGC & video
Wishlist
Forms & surveys
Fraud prevention
Affiliate & influencer
Sales channels & marketplaces
Inventory & pre-orders
Other Shopify App Store blocks
- sortd-merchandiser
Social profiles
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