Mimco
Enjoy Mimco’s entire lifestyle offering online. Browse our latest range of Bags, Jewellery, Wallets & Accessories online. Shop new season now.
Store facts
- Website
- mimco.com.au
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 1k sites in Australia (Chrome UX Report)
- Theme
- Horizon
- Shopify Plus
- Likely Shopify Plus (inferred from storefront signals)
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 3,826
- Price range
- A$5.00–A$700 (median A$59.00)
- Estimated average order value
- A$72.88 (estimate)
- Products added in the last 90 days
- 0
- Last checked
- 2026-11-09
Reviews
Review app: Bazaarvoice. We have not collected review counts for this store yet.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$57.3M–A$580.2M (about $37.8M–$382.9M USD)
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$182.4M.
How we estimate this
- Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 4.0M–22.5M visits a month.
- Orders: we assume about 1.9% of visits convert at an average order of A$73 (estimated from the store's product prices).
- Confidence is low: only weak signals available.
Technical breakdown
- Traffic: CrUX AU top 1000, global top 100K, US top 1.0M, GB top 500K, CA top 1.0M; best signal AU top 1000 ≈ US-list rank 3500 (blended with the global list, which caps total traffic) → ~9.5M visits/month (prior range 4.0M–22.5M). Conversion 1.9% (1.6% for a 48 USD AOV, ×1.15 for scale apps) → ~176K orders/month × A$73 × 12 = A$182.4M/yr (range A$57.3M–A$580.2M). Calibration multiplier ×1.18 applied (raw A$154.3M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- paypal
- Sales channels
- mobile_app, tiktok
- Markets (countries served)
- Australia, New Zealand
- Estimated app spend
- $10/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2010-04-09
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (16)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Upsell & personalization
Shipping & returns
Analytics & ad pixels
Cookie consent
Fraud prevention
Mobile app builders
Sales channels & marketplaces
Other Shopify App Store blocks
- seamlist
Social profiles
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