americangirl.com
Celebrate girlhood with American Girl dolls - the timeless and inspiring companion for every adventure. Shop our wide range of dolls, playsets, and accessories.
Store facts
- Website
- americangirl.com
- Niche
- Toys & Baby
- Country
- United States
- Currency
- USD
- Traffic tier
- Top 5k sites in the US (Chrome UX Report)
- Theme
- SDG Shopify Skeleton
- Shopify Plus
- Likely Shopify Plus (inferred from storefront signals)
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 2,645
- Price range
- $1.00–$510 (median $26.00)
- Estimated average order value
- $15.00 (estimate)
- Products added in the last 90 days
- 111
- Last checked
- 2026-11-09
Reviews
Review app: Bazaarvoice. We have not collected review counts for this store yet.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
$25.3M–$185.0M
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: $68.4M.
How we estimate this
- Traffic: the site is in the Top 50k sites worldwide by Chrome UX Report rank bucket. We map that bucket to a modeled 6.0M–25.0M visits a month.
- Orders: we assume about 2.7% of visits convert at an average order of $15 (estimated from the store's product prices).
- Confidence is low: only weak signals available.
Technical breakdown
- Traffic: CrUX global top 50K, US top 5000, CA top 50K, GB top 100K, AU top 100K, DE top 500K; best signal global top 50K ≈ US-list rank 3000 → ~12.0M visits/month (prior range 6.0M–25.0M). Conversion 2.7% (2.4% for a 15 USD AOV, ×1.10 for scale apps) → ~322K orders/month × $15 × 12 = $68.4M/yr (range $25.3M–$185.0M). Calibration multiplier ×1.18 applied (raw $57.9M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- paypal, venmo
- Sales channels
- google_youtube
- Markets (countries served)
- Australia, Canada, Germany, Spain, France, United Kingdom, Ireland, Italy, United States
Apps and tools detected (13)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Search & merchandising
Buy now, pay later
Analytics & ad pixels
CRO & testing
UGC & video
Cookie consent
Fraud prevention
Sales channels & marketplaces
Other Shopify App Store blocks
- bubblehouse-for-american-girl
Social profiles
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