Stores Try Bratrax

Umberto Giannini

There’s a lot of noise when it comes to curls. What counts as curly. What you should use. How you should style it. What you’re doing “wrong”. But after 25+ years, we know one thing for sure: no two curls are the same. It’s time we stopped trying to ‘fix’ our curls and started understanding them instead.

Store facts

Website
umbertogiannini.com
Niche
Beauty & Cosmetics
Country
United Kingdom
Currency
GBP
Traffic tier
Top 50k sites in the UK (Chrome UX Report)
Theme
Beautify
Shopify Plus
No Plus signals found
Brand type
D2C: mostly sells its own brand
Products listed
204
Price range
£4.50–£125 (median £10.95)
Estimated average order value
£15.00 (estimate)
Products added in the last 90 days
10
Last checked
2026-11-13

Reviews

Review app: Yotpo Reviews. We have not collected review counts for this store yet.

Revenue estimate

No estimate yet for this store.

Payments, channels and markets

Payment methods shown
amex, apple_pay, diners_club, discover, google_pay, maestro, mastercard, paypal, shop_pay, unionpay, visa
Sales channels
google_youtube, pinterest, tiktok
Markets (countries served)
United Kingdom, Guernsey, Isle of Man, Jersey, United States
Estimated app spend
$150/month (modeled from list prices of detected apps)

Apps and tools detected (30)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

Email & SMS

Subscriptions

Loyalty & referrals

Upsell & personalization

Analytics & ad pixels

Page builders

UGC & video

Translation & languages

Sales channels & marketplaces

Other Shopify App Store blocks

Social profiles

All beauty & cosmetics Shopify stores

Stores also using Facebook & Instagram (Shopify app)

All Shopify stores using Facebook & Instagram (Shopify app)

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