ColourPop

Shop ColourPop® top-rated makeup for eyes, lips & face. From Super Shock Shadow to glossy balms & liners, plus iconic collabs. Find your match - shop now!

Store facts

Website

colourpop.com

Niche

Beauty & Cosmetics

Country

United States

Currency

USD

Traffic tier

Top 50k sites in the US (Chrome UX Report)

Theme

Colourpop

Shopify Plus

No Plus signals found

Brand type

D2C: mostly sells its own brand

Products listed

1,079

Price range

$1.00–$159 (median $10.00)

Estimated average order value

$15.00 (estimate)

Products added in the last 90 days

89

Last checked

2026-11-09

Reviews

Review app

Okendo

Total reviews

412,885

Average rating

4.74 / 5

Reviews in the last 30 days

871

Reviews in the last 90 days

2,578

From the public review widget on 2026-11-09.

Revenue estimate

How we estimate this

• Traffic: the site is in the Top 100k sites worldwide by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–7.0M visits a month.
• Orders: we assume about 3.0% of visits convert at an average order of $15 (estimated from the store's product prices).
• Reviews: the public okendo widget shows 2578 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 87K orders a month.
• Where we have more than one method, we combine them and give more weight to the less uncertain ones.
• Confidence is medium: 2 methods agree within 1.25×, but the model has only 2 calibration store(s).

Know the real number? Send a correction.

Payments, channels and markets

Estimated app spend

$79/month (modeled from list prices of detected apps)

First seen (earliest public record we have)

2014-06-04

Recent changes we noticed

• 2026-11-09: store discovered

Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.

Apps and tools detected (22)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Okendo
• Yotpo Reviews

Email & SMS

• Klaviyo
• Attentive

Support & chat

• Gorgias

Upsell & personalization

• Nosto
• UpCart
• EG Auto Add to Cart Free Gift

Search & merchandising

• Klevu

Buy now, pay later

• Klarna On-site Messaging

Analytics & ad pixels

• Google Analytics
• Google Tag Manager
• Google & YouTube (Shopify app)
• Meta Pixel
• Microsoft Clarity
• Triple Whale
• Elevar

CRO & testing

• Intelligems

UGC & video

• Tolstoy

Cookie consent

• OneTrust
• Pandectes GDPR Compliance

Wishlist

• Wishlist King

Social profiles

• TikTok
• Instagram
• X (Twitter)

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