Understatement

Understatement reclaims women’s underwear for women. No annoying underwire. No restrictive padding. No itchy tags. Our bralettes and panties are designed with comfort at the core and made to complement every body. We carefully handpick all materials to create undergarments that feel as good as they look.

Store facts

Website

shopunderstatement.com

Niche

Apparel

Country

Sweden

Currency

EUR

Traffic tier

Top 100k sites in Australia (Chrome UX Report)

Theme

Impulse

Shopify Plus

No Plus signals found

Brand type

D2C: mostly sells its own brand

Products listed

641

Price range

€7.00–€194 (median €136)

Estimated average order value

€95.69 (estimate)

Products added in the last 90 days

54

Last checked

2026-11-13

Reviews

Review app: Yotpo Reviews. We have not collected review counts for this store yet.

Revenue estimate

No estimate yet for this store.

Payments, channels and markets

Payment methods shown

afterpay, paypal

Sales channels

google_youtube, pinterest, tiktok

Markets (countries served)

Andorra, United Arab Emirates, Antigua & Barbuda, Albania, Argentina, Austria, Australia, Åland Islands, Bosnia & Herzegovina, Barbados, Belgium, Bulgaria, Bermuda, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Belize, Canada, Switzerland, Cook Islands, Chile, China, Colombia, Costa Rica, Curaçao, Cyprus, Czechia, Germany, Denmark and 96 more

Estimated app spend

$1.0K/month (modeled from list prices of detected apps)

Apps and tools detected (24)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Yotpo Reviews

Email & SMS

• Klaviyo
• Yotpo SMS (SMSBump)

Support & chat

• Gorgias

Upsell & personalization

• EG Auto Add to Cart Free Gift

Search & merchandising

• Depict

Buy now, pay later

• Afterpay
• Klarna On-site Messaging

Analytics & ad pixels

• Google Tag Manager
• Google & YouTube (Shopify app)
• Meta Pixel
• TikTok Pixel
• Pinterest Tag
• Hotjar
• Microsoft Clarity
• Polar Analytics

CRO & testing

• Intelligems
• Shoplift

Cookie consent

• Pandectes GDPR Compliance

Sales channels & marketplaces

• Facebook & Instagram (Shopify app)
• TikTok (Shopify app)
• Pinterest (Shopify app)

Product options & customization

• Kiwi Size Chart & Recommender

Other Shopify App Store blocks

• pango-returns-and-shipping

Social profiles

• Instagram
• Facebook
• YouTube
• Pinterest
• TikTok

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