Tru Earth

Tru Earth Laundry Detergent Strips are the new way to do laundry. Eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - Tru Earth is the smarter way to clean laundry.

Store facts

Website

ca.tru.earth

Niche

Home & Garden

Country

Canada

Currency

CAD

Traffic tier

Top 50k sites in Canada (Chrome UX Report)

Theme

Dawn

Shopify Plus

Likely Shopify Plus (inferred from storefront signals)

Brand type

D2C: mostly sells its own brand

Products listed

62

Price range

C$1.38–C$365 (median C$22.95)

Estimated average order value

C$23.07 (estimate)

Products added in the last 90 days

11

Last checked

2026-11-12

Reviews

Review app: Bazaarvoice. We have not collected review counts for this store yet.

Revenue estimate

No estimate yet for this store.

Payments, channels and markets

Payment methods shown

amex, apple_pay, diners_club, discover, google_pay, jcb, mastercard, paypal, shop_pay, shop_pay_installments, visa

Sales channels

google_youtube, tiktok

Markets (countries served)

United Arab Emirates, Antigua & Barbuda, Argentina, Austria, Australia, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Botswana, Canada, Switzerland, Chile, Colombia, Costa Rica, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Ghana, Greece, Guatemala and 46 more

Estimated app spend

$429/month (modeled from list prices of detected apps)

Apps and tools detected (22)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Bazaarvoice

Email & SMS

• Klaviyo
• Postscript
• Alia

Subscriptions

• Stay AI

Upsell & personalization

• Rebuy

Buy now, pay later

• Shop Pay Installments

Analytics & ad pixels

• Google & YouTube (Shopify app)
• Meta Pixel
• TikTok Pixel
• Microsoft Ads UET
• Triple Whale
• Lucky Orange
• LinkedIn Insight Tag

UGC & video

• Instafeed

Cookie consent

• Pandectes GDPR Compliance

SEO

• GWA: Hreflang Manager

Affiliate & influencer

• impact.com

Sales channels & marketplaces

• Facebook & Instagram (Shopify app)
• TikTok (Shopify app)

Other Shopify App Store blocks

• fondue-cashback-promotions
• popsixle

Social profiles

• X (Twitter)
• Facebook
• Pinterest
• Instagram
• TikTok
• YouTube

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