Brooklinen
Discover Brooklinen’s premium bedding collection. Shop soft sheets, cozy comforters, and soft & firm supportive pillows designed for the best night’s sleep.
Store facts
- Website
- brooklinen.com
- Niche
- Home & Garden
- Country
- United States
- Currency
- USD
- Traffic tier
- Top 50k sites in the US (Chrome UX Report)
- Theme
- Dawn
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 509
- Price range
- $9.00–$1.1K (median $199)
- Estimated average order value
- $116 (estimate)
- Products added in the last 90 days
- 102
- Last checked
- 2026-11-09
Reviews
- Review app
- Yotpo Reviews
- Total reviews
- 55,025
- Average rating
- 4.68 / 5
- Reviews in the last 30 days
- 321
- Reviews in the last 90 days
- 743
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
$23.6M–$91.8M
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: $46.5M.
How we estimate this
- Traffic: the site is in the Top 500k sites worldwide by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–7.0M visits a month.
- Orders: we assume about 1.3% of visits convert at an average order of $116 (estimated from the store's product prices).
- Reviews: the public yotpo widget shows 743 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 25K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: 2 methods agree within 1.87×, but the model has only 2 calibration store(s).
Technical breakdown
- Traffic: CrUX global top 500K, US top 50K, CA top 500K, GB top 500K, AU top 500K, DE top 1.0M; best signal global top 500K ≈ US-list rank 30K → ~3.5M visits/month (prior range 1.5M–7.0M). Conversion 1.3% (1.2% for a 116 USD AOV, ×1.10 for scale apps) → ~46K orders/month × $116 × 12 = $75.4M/yr (range $26.8M–$212.5M). Calibration multiplier ×1.18 applied (raw $63.8M).
- Reviews: yotpo shows 743 reviews in the last 90 days → ~251 new reviews/month. Assuming 1.0% of orders leave a review → ~25K orders/month × $116 × 12 = $40.4M/yr (range $18.4M–$89.0M). Calibration multiplier ×1.16 applied (raw $35.0M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (12)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Upsell & personalization
Search & merchandising
Buy now, pay later
Analytics & ad pixels
Cookie consent
Wishlist
Fraud prevention
Social profiles
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