byellie.co.uk

Launched in 2021 the brand has quickly become a cult must-have for simplified make-up routines. The heart of byellie is to make our customers feel like their best selves from sitting down in front of the mirror and getting ready for a night out with friends to a slowed-down self-care routine.

Store facts

Website

byellie.co.uk

Niche

Beauty & Cosmetics

Country

United Kingdom

Currency

GBP

Traffic tier

Top 500k sites in the UK (Chrome UX Report)

Theme

Palo Alto

Shopify Plus

No Plus signals found

Brand type

D2C: mostly sells its own brand

Products listed

24

Price range

£10.00–£135 (median £17.00)

Estimated average order value

£16.80 (estimate)

Products added in the last 90 days

3

Last checked

2026-11-14

Reviews

Review app: Judge.me. We have not collected review counts for this store yet.

Revenue estimate

No estimate yet for this store.

Payments, channels and markets

Payment methods shown

amex, apple_pay, bancontact, bizum, diners_club, discover, google_pay, ideal, maestro, mastercard, paypal, satispay, shop_pay, unionpay, visa

Sales channels

google_youtube, pinterest

Markets (countries served)

Andorra, United Arab Emirates, Antigua & Barbuda, Anguilla, Albania, Armenia, Austria, Australia, Aruba, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Bulgaria, Bahrain, St. Barthélemy, Bermuda, Bolivia, Caribbean Netherlands, Bahamas, Belarus, Canada, Cocos (Keeling) Islands, Central African Republic, Switzerland, Cook Islands, Chile, China, Colombia, Costa Rica and 125 more

Estimated app spend

$1/month (modeled from list prices of detected apps)

Apps and tools detected (17)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Judge.me
• Loox

Email & SMS

• Klaviyo

Support & chat

• Shopify Inbox

Upsell & personalization

• BOGOS Free Gift & Bundles
• EG Auto Add to Cart Free Gift

Analytics & ad pixels

• Google & YouTube (Shopify app)
• Meta Pixel
• Pinterest Tag
• Hotjar
• Triple Whale

UGC & video

• Instafeed
• Tolstoy

Cookie consent

• Consentmo GDPR Compliance

Sales channels & marketplaces

• Facebook & Instagram (Shopify app)
• Pinterest (Shopify app)

Other Shopify App Store blocks

• stky-add-to-cart

Social profiles

• Instagram
• TikTok
• Facebook
• Pinterest
• YouTube

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