Akubra Hats
For over 150 years, Akubra has been a true symbol of rugged durability, timeless style, and Australian heritage. Each handcrafted hat tells a story of adventure, resilience, and individuality, making Akubra essential for outdoor explorers, Aussie style enthusiasts, and anyone bold enough to forge their own path.
Store facts
- Website
- akubra.com.au
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 5k sites in Australia (Chrome UX Report)
- Theme
- Prestige
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 172
- Price range
- A$5.95–A$1.1K (median A$303)
- Estimated average order value
- A$284 (estimate)
- Products added in the last 90 days
- 34
- Last checked
- 2026-11-09
Reviews
- Review app
- Yotpo Reviews
- Total reviews
- 645
- Average rating
- 4.92 / 5
- Reviews in the last 30 days
- 29
- Reviews in the last 90 days
- 78
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$4.87M–A$65.7M (about $3.21M–$43.4M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$17.9M.
How we estimate this
- Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
- Orders: we assume about 1.2% of visits convert at an average order of A$284 (estimated from the store's product prices).
- Reviews: the public yotpo widget shows 78.0 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 2638 orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: strong reviews method (spread ≤ ×2.5).
Technical breakdown
- Traffic: CrUX AU top 5000, global top 500K, US top 500K, CA top 500K, GB top 500K, DE top 500K; best signal AU top 5000 ≈ US-list rank 21K (blended with the global list, which caps total traffic) → ~3.9M visits/month (prior range 1.5M–8.5M). Conversion 1.2% (1.0% for a 187 USD AOV, ×1.15 for scale apps) → ~45K orders/month × A$284 × 12 = A$181.3M/yr (range A$56.8M–A$578.8M). Calibration multiplier ×1.18 applied (raw A$153.4M).
- Reviews: yotpo shows 78.0 reviews in the last 90 days → ~26.4 new reviews/month. Assuming 1.0% of orders leave a review → ~2638 orders/month × A$284 × 12 = A$10.4M/yr (range A$4.68M–A$23.0M). Calibration multiplier ×1.16 applied (raw A$8.98M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- paypal
- Sales channels
- google_youtube, pinterest, tiktok
- Markets (countries served)
- Afghanistan, Australia, Åland Islands, Canada, Algeria, United Kingdom, New Zealand, United States
- Estimated app spend
- $10/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2016-07-04
Apps and tools detected (17)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Loyalty & referrals
Search & merchandising
Analytics & ad pixels
UGC & video
Accessibility
Translation & languages
Sales channels & marketplaces
Social profiles
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