Active Truth™
Inclusive women's clothing in size 8-26. Shop activewear, swimwear, maternity, plus size and comfortable essentials. Free returns & shipping*
Store facts
- Website
- activetruth.com.au
- Niche
- Apparel
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 5k sites in Australia (Chrome UX Report)
- Theme
- Stiletto
- Shopify Plus
- No Plus signals found
- Brand type
- Sells several brands
- Products listed
- 374
- Price range
- A$13.00–A$247 (median A$34.00)
- Estimated average order value
- A$45.33 (estimate)
- Products added in the last 90 days
- 0
- Last checked
- 2026-11-09
Reviews
- Review app
- Yotpo Reviews
- Total reviews
- 16,309
- Average rating
- 4.87 / 5
- Reviews in the last 30 days
- 553
- Reviews in the last 90 days
- 1,792
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$21.0M–A$80.5M (about $13.9M–$53.2M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$41.1M.
How we estimate this
- Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
- Orders: we assume about 2.3% of visits convert at an average order of A$45 (estimated from the store's product prices).
- Reviews: the public yotpo widget shows 1792 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 61K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: 2 methods agree within 1.51×, but the model has only 2 calibration store(s).
Technical breakdown
- Traffic: CrUX AU top 5000, global top 500K; best signal AU top 5000 ≈ US-list rank 21K (blended with the global list, which caps total traffic) → ~3.9M visits/month (prior range 1.5M–8.5M). Conversion 2.3% (1.9% for a 30 USD AOV, ×1.20 for scale apps) → ~89K orders/month × A$45 × 12 = A$57.5M/yr (range A$18.0M–A$183.4M). Calibration multiplier ×1.18 applied (raw A$48.6M).
- Reviews: yotpo shows 1792 reviews in the last 90 days → ~606 new reviews/month. Assuming 1.0% of orders leave a review → ~61K orders/month × A$45 × 12 = A$38.1M/yr (range A$17.3M–A$83.8M). Calibration multiplier ×1.16 applied (raw A$33.0M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- amex, apple_pay, bizum, google_pay, mastercard, paypal, satispay, shop_pay, unionpay, visa
- Sales channels
- google_youtube, pinterest
- Markets (countries served)
- Andorra, United Arab Emirates, Antigua & Barbuda, Anguilla, Albania, Armenia, Argentina, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Bulgaria, Bahrain, St. Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Bhutan, Belarus, Belize, Canada, Cocos (Keeling) Islands and 136 more
- Estimated app spend
- $100/month (modeled from list prices of detected apps)
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (18)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Loyalty & referrals
Upsell & personalization
Buy now, pay later
Shipping & returns
Analytics & ad pixels
Affiliate & influencer
Sales channels & marketplaces
Other Shopify App Store blocks
- black-crow-ai-that-delivers
Social profiles
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