W cosmetics
Explore the latest global beauty trends at W cosmetics. Shop a wide range of innovative skincare and makeup products from top Korean, Japanese, and international beauty brands. Find your favourites and experience the joy of beauty without limits—online or in-store. We offer FREE shipping on all orders over $99!
Store facts
- Website
- wcosmetics.com.au
- Niche
- Beauty & Cosmetics
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 1k sites in Australia (Chrome UX Report)
- Theme
- Hyper
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 4,274
- Price range
- A$0.30–A$469 (median A$19.90)
- Estimated average order value
- A$29.44 (estimate)
- Products added in the last 90 days
- 63
- Last checked
- 2026-11-09
Reviews
- Review app
- Yotpo Reviews
- Total reviews
- 466
- Average rating
- 4.90 / 5
- Reviews in the last 30 days
- 43
- Reviews in the last 90 days
- 137
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$741K–A$21.9M (about $489K–$14.5M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$4.03M.
How we estimate this
- Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 4.0M–22.5M visits a month.
- Orders: we assume about 2.6% of visits convert at an average order of A$29 (estimated from the store's product prices).
- Reviews: the public yotpo widget shows 137 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 4634 orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: strong reviews method (spread ≤ ×2.5).
Technical breakdown
- Traffic: CrUX AU top 1000, global top 100K, US top 1.0M; best signal AU top 1000 ≈ US-list rank 3500 (blended with the global list, which caps total traffic) → ~9.5M visits/month (prior range 4.0M–22.5M). Conversion 2.6% (2.2% for a 19 USD AOV, ×1.15 for scale apps) → ~242K orders/month × A$29 × 12 = A$101.2M/yr (range A$31.8M–A$321.9M). Calibration multiplier ×1.18 applied (raw A$85.6M).
- Reviews: yotpo shows 137 reviews in the last 90 days → ~46.3 new reviews/month. Assuming 1.0% of orders leave a review → ~4634 orders/month × A$29 × 12 = A$1.89M/yr (range A$856K–A$4.18M). Calibration multiplier ×1.16 applied (raw A$1.64M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- amex, apple_pay, google_pay, mastercard, paypal, shop_pay, unionpay, visa
- Sales channels
- google_youtube, shop_app, tiktok
- Estimated app spend
- $178/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2018-09-22
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (22)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Upsell & personalization
Analytics & ad pixels
Page builders
CRO & testing
Wishlist
Sales channels & marketplaces
Inventory & pre-orders
Other Shopify App Store blocks
- frequently-bought
- ta-labels-badges
Social profiles
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