Shopify stores using the Underscore theme
15 tracked stores report the theme name "Underscore".
- Tracked stores
- 15
- Median estimated AOV (USD)
- $93
- Likely on Shopify Plus
- 33%
- Sell mostly their own brand (D2C)
- 87%
By niche
| Name | Stores | Share | Bar |
|---|---|---|---|
| Home & Garden | 4 | 27% | |
| Jewelry & Accessories | 4 | 27% | |
| Beauty & Cosmetics | 2 | 13% | |
| Health & Supplements | 2 | 13% | |
| Furniture | 1 | 6.7% | |
| Other / mixed | 1 | 6.7% | |
| Pets | 1 | 6.7% |
By country
| Name | Stores | Share | Bar |
|---|---|---|---|
| United Kingdom | 9 | 60% | |
| United States | 3 | 20% | |
| Australia | 1 | 6.7% | |
| Ireland | 1 | 6.7% | |
| Netherlands | 1 | 6.7% |
Apps on these stores
| Name | Stores | Share | Bar |
|---|---|---|---|
| Klaviyo | 12 | 80% | |
| Microsoft Clarity | 9 | 60% | |
| Facebook & Instagram (Shopify app) | 8 | 53% | |
| Google & YouTube (Shopify app) | 8 | 53% | |
| Meta Pixel | 8 | 53% | |
| Klarna On-site Messaging | 7 | 47% | |
| Yotpo Reviews | 7 | 47% | |
| Google Tag Manager | 6 | 40% | |
| Gorgias | 6 | 40% | |
| Rebuy | 6 | 40% | |
| Trustpilot | 6 | 40% | |
| Elevar | 5 | 33% |
Stores on Underscore
Filter these stores in Explorer →
| # | Store | Niche | Country | Traffic tier | Revenue range (USD/yr) |
|---|---|---|---|---|---|
| 1 | DUSK dusk.com |
Furniture | United Kingdom | Top 1k GB | No estimate yet |
| 2 | Antler Luggage Australia antler.com.au |
Jewelry & Accessories | Australia | Top 5k AU | $7.92M–$54.1M est. |
| 3 | Antler UK antler.co.uk |
Jewelry & Accessories | United Kingdom | Top 10k GB | No estimate yet |
| 4 | Lusso Stone lussostone.com |
Home & Garden | United Kingdom | Top 10k GB | No estimate yet |
| 5 | Nature's Best naturesbest.co.uk |
Health & Supplements | United Kingdom | Top 10k GB | No estimate yet |
| 6 | Naturo Pet Food naturopetfoods.com |
Pets | United Kingdom | Top 50k GB | No estimate yet |
| 7 | Ornamental Trees ornamental-trees.co.uk |
Home & Garden | United Kingdom | Top 50k GB | No estimate yet |
| 8 | Rhino Greenhouses rhinogreenhouses.co.uk |
Home & Garden | United Kingdom | Top 50k GB | No estimate yet |
| 9 | Woolroom thewoolroom.com |
Home & Garden | United States | Top 50k CA | No estimate yet |
| 10 | R.A.D® UK uk.rad-global.com |
Other / mixed | United Kingdom | Top 50k GB | No estimate yet |
| 11 | Antler USA antler.com |
Jewelry & Accessories | United States | Top 100k US | No estimate yet |
| 12 | Carrolls Irish Gifts carrollsirishgifts.com |
Jewelry & Accessories | Ireland | Top 100k AU | No estimate yet |
| 13 | Gisou EU gisou.com |
Beauty & Cosmetics | Netherlands | Top 100k DE | No estimate yet |
| 14 | Grown Alchemist grownalchemist.com |
Beauty & Cosmetics | United States | Top 100k AU | No estimate yet |
| 15 | Lamberts Healthcare lambertshealthcare.co.uk |
Health & Supplements | United Kingdom | Top 100k GB | No estimate yet |
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