Shopify stores using the reference_theme theme
13 tracked stores report the theme name "reference_theme".
We track 13 stores here so far, under our minimum of 20 for a full page. This page stays out of search results until we have more data.
- Tracked stores
- 13
- Median estimated AOV (USD)
- $86
- Likely on Shopify Plus
- 62%
- Sell mostly their own brand (D2C)
- 31%
By niche
| Name | Stores | Share | Bar |
|---|---|---|---|
| Apparel | 5 | 38% | |
| Jewelry & Accessories | 4 | 31% | |
| Other / mixed | 2 | 15% | |
| Sports & Outdoors | 2 | 15% |
By country
| Name | Stores | Share | Bar |
|---|---|---|---|
| United States | 6 | 46% | |
| Switzerland | 4 | 31% | |
| Belgium | 3 | 23% |
Apps on these stores
| Name | Stores | Share | Bar |
|---|---|---|---|
| Google Tag Manager | 13 | 100% | |
| OneTrust | 13 | 100% | |
| Yotpo Reviews | 12 | 92% | |
| Optimizely | 10 | 77% | |
| Klarna On-site Messaging | 6 | 46% | |
| Yotpo Loyalty | 6 | 46% | |
| Facebook & Instagram (Shopify app) | 4 | 31% | |
| Meta Pixel | 4 | 31% | |
| True Fit | 4 | 31% | |
| Nosto | 3 | 23% | |
| CheckMate Terms and Conditions | 2 | 15% | |
| impact.com | 2 | 15% |
Stores on reference_theme
Filter these stores in Explorer →
| # | Store | Niche | Country | Traffic tier | Revenue range (USD/yr) |
|---|---|---|---|---|---|
| 1 | Altra Running altrarunning.com |
Sports & Outdoors | United States | Top 10k US | No estimate yet |
| 2 | Dickies dickies.com |
Apparel | United States | Top 10k US | No estimate yet |
| 3 | Altra Running eu.altrarunning.com |
Sports & Outdoors | Switzerland | Top 10k GB | No estimate yet |
| 4 | icebreaker na.icebreaker.com |
Apparel | United States | Top 10k CA | No estimate yet |
| 5 | Smartwool smartwool.com |
Apparel | United States | Top 10k CA | No estimate yet |
| 6 | Dickies EU dickies.eu |
Other / mixed | Switzerland | Top 50k DE | No estimate yet |
| 7 | Eastpak eu.eastpak.com |
Jewelry & Accessories | Belgium | Top 50k DE | No estimate yet |
| 8 | icebreaker® eu.icebreaker.com |
Other / mixed | Belgium | Top 50k DE | No estimate yet |
| 9 | Kipling eu.kipling.com |
Jewelry & Accessories | Belgium | Top 50k DE | No estimate yet |
| 10 | JanSport US jansport.com |
Jewelry & Accessories | United States | Top 50k US | No estimate yet |
| 11 | Napapijri napapijri.com |
Apparel | Switzerland | Top 50k DE | No estimate yet |
| 12 | Kipling us.kipling.com |
Jewelry & Accessories | United States | Top 50k US | No estimate yet |
| 13 | Smartwool eu.smartwool.com |
Apparel | Switzerland | Top 100k GB | No estimate yet |
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