Shopify stores using the headless (custom) theme
15 tracked stores report the theme name "headless (custom)".
We track 15 stores here so far, under our minimum of 20 for a full page. This page stays out of search results until we have more data.
- Tracked stores
- 15
- Median estimated AOV (USD)
- $23
- Likely on Shopify Plus
- 13%
- Sell mostly their own brand (D2C)
- 73%
By niche
| Name | Stores | Share | Bar |
|---|---|---|---|
| Other / mixed | 6 | 40% | |
| Beauty & Cosmetics | 4 | 27% | |
| Electronics | 3 | 20% | |
| Food & Beverage | 1 | 6.7% | |
| Health & Supplements | 1 | 6.7% |
By country
| Name | Stores | Share | Bar |
|---|---|---|---|
| United States | 6 | 40% | |
| Canada | 4 | 27% | |
| United Kingdom | 2 | 13% | |
| Australia | 1 | 6.7% | |
| Germany | 1 | 6.7% | |
| Taiwan | 1 | 6.7% |
Apps on these stores
| Name | Stores | Share | Bar |
|---|---|---|---|
| Google Tag Manager | 10 | 67% | |
| Google & YouTube (Shopify app) | 5 | 33% | |
| Klaviyo | 4 | 27% | |
| Recharge | 4 | 27% | |
| Shop Pay Installments | 4 | 27% | |
| Gorgias | 3 | 20% | |
| Meta Pixel | 3 | 20% | |
| OneTrust | 3 | 20% | |
| Blotout EdgeTag | 2 | 13% | |
| Microsoft Clarity | 2 | 13% | |
| Facebook & Instagram (Shopify app) | 2 | 13% | |
| Polar Analytics | 2 | 13% |
Stores on headless (custom)
Filter these stores in Explorer →
| # | Store | Niche | Country | Traffic tier | Revenue range (USD/yr) |
|---|---|---|---|---|---|
| 1 | Huel uk.huel.com |
Other / mixed | United States | Top 5k GB | No estimate yet |
| 2 | Huel de.huel.com |
Other / mixed | Germany | Top 50k DE | No estimate yet |
| 3 | Flowpure flowpure.com |
Electronics | United Kingdom | Top 50k GB | No estimate yet |
| 4 | Harry's harrys.com |
Beauty & Cosmetics | United States | Top 50k US | No estimate yet |
| 5 | Huel huel.com |
Other / mixed | United States | Top 50k US | No estimate yet |
| 6 | Positive Grid positivegrid.com |
Electronics | United States | Top 50k CA | No estimate yet |
| 7 | 犀牛盾 RHINOSHIELD rhinoshield.de |
Electronics | Taiwan | Top 50k DE | No estimate yet |
| 8 | Chicoutimi Sagueneens sagueneens5050.ca |
Other / mixed | Canada | Top 50k CA | No estimate yet |
| 9 | TryCure Organics trycure.org |
Health & Supplements | United States | Top 50k AU | No estimate yet |
| 10 | The Beard Struggle UK uk.thebeardstruggle.com |
Beauty & Cosmetics | United Kingdom | Top 50k GB | No estimate yet |
| 11 | The Beard Struggle Canada ca.thebeardstruggle.com |
Beauty & Cosmetics | Canada | Top 100k CA | No estimate yet |
| 12 | CNE Foundation cnef5050.com |
Beauty & Cosmetics | Canada | Top 100k CA | No estimate yet |
| 13 | Baie Comeau Drakkar drakkar5050.ca |
Other / mixed | Canada | Top 100k CA | No estimate yet |
| 14 | The Gundam Place Store gundamplacestore.com |
Other / mixed | United States | Top 100k US | No estimate yet |
| 15 | LouLou Online Shop loulou.sydney |
Food & Beverage | Australia | Top 100k AU | No estimate yet |
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