Informale

Informale crafts premium casual menswear, ethically made in Melbourne from sustainably-sourced materials. Buy less, buy better. Discover Informale today.

Store facts

Website

informale.com.au

Niche

Apparel

Country

Australia

Currency

AUD

Traffic tier

Top 100k sites in Australia (Chrome UX Report)

Theme

Baseline

Shopify Plus

No Plus signals found

Brand type

D2C: mostly sells its own brand

Products listed

110

Price range

A$86.36–A$1.0K (median A$400)

Estimated average order value

A$412 (estimate)

Products added in the last 90 days

0

Last checked

2026-11-13

Revenue estimate

No estimate yet for this store.

Payments, channels and markets

Payment methods shown

paypal

Markets (countries served)

Ascension Island, Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla, Albania, Armenia, Angola, Argentina, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St. Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil and 210 more

Apps and tools detected (6)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Email & SMS

• Klaviyo
• Back in Stock (AMP)

Support & chat

• Shopify Inbox

Analytics & ad pixels

• Meta Pixel

UGC & video

• Instafeed

Sales channels & marketplaces

• Facebook & Instagram (Shopify app)

Social profiles

• Facebook
• Instagram
• YouTube

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