Billabong
Billabong is a lifestyle & Technical apparel brand committed to the leading edge of Surf culture & Beach Fashion. Shop online! Shipping benefits & 30 days returns. Billabong Official store
Store facts
- Website
- billabong.com.au
- Niche
- Apparel
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 5k sites in Australia (Chrome UX Report)
- Theme
- Boardriders
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 8,459
- Price range
- A$2.99–A$800 (median A$55.99)
- Estimated average order value
- A$66.74 (estimate)
- Products added in the last 90 days
- 671
- Last checked
- 2026-11-09
Reviews
Review app: Yotpo Reviews. We have not collected review counts for this store yet.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$21.2M–A$216.2M (about $14.0M–$142.7M USD)
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$67.7M.
How we estimate this
- Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
- Orders: we assume about 1.8% of visits convert at an average order of A$67 (estimated from the store's product prices).
- Confidence is low: only weak signals available.
Technical breakdown
- Traffic: CrUX AU top 5000, global top 500K, US top 1.0M, GB top 500K, CA top 1.0M; best signal AU top 5000 ≈ US-list rank 21K (blended with the global list, which caps total traffic) → ~3.9M visits/month (prior range 1.5M–8.5M). Conversion 1.8% (1.7% for a 44 USD AOV, ×1.10 for scale apps) → ~72K orders/month × A$67 × 12 = A$67.7M/yr (range A$21.2M–A$216.2M). Calibration multiplier ×1.18 applied (raw A$57.3M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- amex, apple_pay, google_pay, mastercard, paypal, shop_pay, visa
- Sales channels
- google_youtube, pinterest
- Markets (countries served)
- Australia, New Zealand
- Estimated app spend
- $10/month (modeled from list prices of detected apps)
Apps and tools detected (14)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Support & chat
Loyalty & referrals
Search & merchandising
Analytics & ad pixels
Fraud prevention
Sales channels & marketplaces
Social profiles
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