Army & Outdoors - Australia
The South Pacific's largest supplier of army surplus, military clothing and equipment, hunting and camping gear. Army and Outdoors online or in-store.
Store facts
- Website
- armyandoutdoors.com.au
- Niche
- Apparel
- Country
- New Zealand
- Currency
- AUD
- Traffic tier
- Top 5k sites in Australia (Chrome UX Report)
- Theme
- Warehouse
- Shopify Plus
- Likely Shopify Plus (inferred from storefront signals)
- Brand type
- Sells several brands
- Products listed
- 5,443
- Price range
- A$1.00–A$431 (median A$47.00)
- Estimated average order value
- A$50.79 (estimate)
- Products added in the last 90 days
- 2,581
- Last checked
- 2026-11-09
Reviews
- Review app
- Okendo
- Total reviews
- 10,737
- Average rating
- 4.81 / 5
- Reviews in the last 30 days
- 203
- Reviews in the last 90 days
- 556
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$7.30M–A$42.2M (about $4.82M–$27.8M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$17.5M.
How we estimate this
- Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
- Orders: we assume about 2.1% of visits convert at an average order of A$51 (estimated from the store's product prices).
- Reviews: the public okendo widget shows 556 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 19K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: strong reviews method (spread ≤ ×2.5).
Technical breakdown
- Traffic: CrUX AU top 5000, global top 500K; best signal AU top 5000 ≈ US-list rank 21K (blended with the global list, which caps total traffic) → ~3.9M visits/month (prior range 1.5M–8.5M). Conversion 2.1% (1.8% for a 34 USD AOV, ×1.15 for scale apps) → ~82K orders/month × A$51 × 12 = A$59.3M/yr (range A$18.6M–A$189.3M). Calibration multiplier ×1.18 applied (raw A$50.2M).
- Reviews: okendo shows 556 reviews in the last 90 days → ~188 new reviews/month. Assuming 1.0% of orders leave a review → ~19K orders/month × A$51 × 12 = A$13.2M/yr (range A$6.01M–A$29.2M). Calibration multiplier ×1.16 applied (raw A$11.5M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Markets (countries served)
- Australia, New Zealand
- Estimated app spend
- $2.1K/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2019-03-29
Apps and tools detected (13)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Upsell & personalization
Analytics & ad pixels
CRO & testing
Sales channels & marketplaces
Social profiles
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