What's new.

Every corner of Help now includes a short, focused walkthrough video — browse them feature by feature to see exactly how something works before you dive in. Want the whole tour in one go instead? Watch every video back-to-back in our Getting Started playlist on YouTube.

If you sell wholesale or bulk orders through the same Shopify store as your regular DTC business, those orders used to get mixed into your average order value, revenue, and margin — skewing all of them. Add the tag your wholesale orders carry under Settings → Account settings, and Bratrax rebuilds your dashboards to leave them out.

Shipping to Alaska, Hawaii, or Puerto Rico usually costs more than shipping to the rest of the country, but Cost settings could only apply one flat rate to every order. Now you can set a different shipping cost per region — with a one-click shortcut for those three — so your profit and margin numbers reflect what you actually pay to ship, wherever the order goes.

As we roll out more reporting and deeper visibility into your orders, the data Bratrax pulls from Shopify occasionally grows too — and Shopify sometimes needs you to approve an extra permission before you can get the full benefit. When that happens, you'll see a banner right in Settings → Connectors telling you exactly what's needed, with a button that takes you straight to Shopify to approve it.

You can now add a second store to your account yourself — no need to ask us first. Click Add store in the header, name it, and Bratrax sets it up under your existing account, covered by your existing billing.

If you run traffic through an advertorial, a bridge page, or any custom landing page that isn't built on Shopify, WooCommerce, or Funnelish, you can now track it directly. Install the Custom / Other pixel from Settings → Connectors → External Landing Pages and Bratrax picks up clicks, add-to-carts, and checkouts on that page the same way it does on your storefront.

If your funnel spans more than one domain — a separate advertorial site, a regional storefront, or a page hosted on another platform — visitors moving between them used to get credited to Referral instead of whatever actually brought them in. Add them under Settings → Account settings, or right alongside your tracking snippet if you're setting up the Custom / Other pixel under Settings → Connectors.

You already get an email when a connected platform's access expires or gets revoked. Now you'll see it in the app too: a banner in the header and a "Needs reconnect" state on the affected connector in Settings → Connectors, with a single button to reconnect — no more digging through settings to find what broke.

If a customer's checkout bounces through a payment page like Klarna or Amazon Pay on the way back to your store, Bratrax no longer counts that as a referral. The sale now gets credited to the ad, email, or channel that actually drove it, so your Attribution numbers reflect real referral traffic instead of checkout redirects.

If access to one of your connected platforms — Facebook, Google, Shopify, or any other connector — expires or gets revoked, we'll email the account owner to let you know it needs reconnecting, so your data doesn't quietly go stale. Head to Settings → Connectors to fix it in a couple of clicks.

If you sell on Amazon as well as Shopify, you can now enter unit and handling costs for each Amazon SKU right alongside your Shopify product costs in Cost settings. Bratrax matches them automatically to your shipped units, so your profit numbers account for your Amazon business too, not just your Shopify one.

Amazon is now a supported integration. Connect Amazon Ads and Amazon Seller Central (SP-API) from Settings → Connectors, and Bratrax brings your Amazon spend and orders into the same attributed view as your Facebook, Google, and other channels — so Amazon sits in your blended ROAS and revenue instead of in a separate tab.

Need a hand while you're working in Bratrax? Click the “?” button in the top bar and a support assistant opens alongside your dashboard. Ask it how to connect a platform, read a dashboard, or set up attribution and it answers from our help docs — and if it can't, it connects you with our support team without making you leave the page.

Attribution now captures email and SMS interactions as touchpoints on the path to purchase, giving you a more complete picture of what drove each order — especially if you run active Klaviyo or SMS flows alongside your paid ads.

You can now configure which ad accounts and campaigns are included in your media spend totals. Useful for agencies or brands running multiple accounts where not everything should roll up into one number. Open a connection under Settings → Connectors and set it under Ad Accounts.

Bloomreach is now a supported integration. Connect it under Settings → Connectors to bring Bloomreach engagement, recommendation clicks, and conversion data into your attribution dashboard — so you can see exactly how your personalization stack contributes to revenue alongside your ad spend.

When you navigated away from a dashboard and returned, tiles would sometimes show a "metrics view not found" error or load stale data from an earlier session. Both issues are now fixed — dashboards reload cleanly every time you come back to them.

You can now switch between every store you run from one Bratrax account, using a store switcher in the header — no separate logins to juggle. Adding a new store takes seconds and is covered under your existing account.

The new Commerce Profile Graph gives you one searchable view of everyone who's touched your store — customers, identified leads, and anonymous visitors — automatically stitched together across your store, ad platforms, email and SMS tools. Search by email, phone, or name to pull up a person's full timeline: every order, visit, and message in the exact sequence it happened.

Find it under Commerce Profile Graph in your dashboard sidebar.

Dashboards now update almost instantly, so your campaign performance, attribution, and revenue numbers reflect what's happening right now instead of a stale cache. It's already live on your account — there's nothing you need to turn on.

The dashboard now shows live sync status for each of your connected platforms, so you can tell at a glance whether your numbers are current or a data sync is still in progress. No more wondering why a metric looks off.

Connect Pinterest Ads to see your spend, clicks, and attributed revenue in the same dashboard as your Facebook and Google campaigns. Bratrax will tie Pinterest clicks to orders using the same attribution model as your other channels. Find it under Settings → Connectors.

WooCommerce stores are now supported. Connect your store under Settings → Connectors to pull in orders, customers, and product data — then see exactly which ad spend drove each sale, with the same attribution model that powers Shopify brands on Bratrax.

Settings → Connectors now includes ready-made UTM tracking templates for Google, Meta, and Taboola, plus one for your organic social profile and content links. Copy the right template and paste it directly into your ad manager — so Bratrax can capture every click and tie it back to the right campaign.