What's new.

Amazon is now a supported integration. Connect Amazon Ads and Amazon Seller Central (SP-API) from Settings → Connections, and Bratrax brings your Amazon spend and orders into the same attributed view as your Facebook, Google, and other channels — so Amazon sits in your blended ROAS and revenue instead of in a separate tab.

Need a hand while you're working in Bratrax? Click the “?” button in the top bar and a support assistant opens alongside your dashboard. Ask it how to connect a platform, read a dashboard, or set up attribution and it answers from our help docs — and if it can't, it connects you with our support team without making you leave the page.

Attribution now captures email and SMS interactions as touchpoints on the path to purchase, giving you a more complete picture of what drove each order — especially if you run active Klaviyo or SMS flows alongside your paid ads.

You can now configure which ad accounts and campaigns are included in your media spend totals. Useful for agencies or brands running multiple accounts where not everything should roll up into one number. Open a connection under Settings → Connectors and set it under Ad Accounts.

Bloomreach is now a supported integration. Connect it under Settings → Connections to bring Bloomreach engagement, recommendation clicks, and conversion data into your attribution dashboard — so you can see exactly how your personalization stack contributes to revenue alongside your ad spend.

When you navigated away from a dashboard and returned, tiles would sometimes show a "metrics view not found" error or load stale data from an earlier session. Both issues are now fixed — dashboards reload cleanly every time you come back to them.

You can now switch between every store you run from one Bratrax account, using a store switcher in the header — no separate logins to juggle. Adding a new store takes seconds and is covered under your existing account.

The new Commerce Profile Graph gives you one searchable view of everyone who's touched your store — customers, identified leads, and anonymous visitors — automatically stitched together across your store, ad platforms, email and SMS tools. Search by email, phone, or name to pull up a person's full timeline: every order, visit, and message in the exact sequence it happened.

Find it under Commerce Profile Graph in your dashboard sidebar.

Dashboards now update almost instantly, so your campaign performance, attribution, and revenue numbers reflect what's happening right now instead of a stale cache. It's already live on your account — there's nothing you need to turn on.

The dashboard now shows live sync status for each of your connected platforms, so you can tell at a glance whether your numbers are current or a data sync is still in progress. No more wondering why a metric looks off.

Connect Pinterest Ads to see your spend, clicks, and attributed revenue in the same dashboard as your Facebook and Google campaigns. Bratrax will tie Pinterest clicks to orders using the same attribution model as your other channels. Find it under Settings → Connections.

WooCommerce stores are now supported. Connect your store under Settings → Connections to pull in orders, customers, and product data — then see exactly which ad spend drove each sale, with the same attribution model that powers Shopify brands on Bratrax.

Settings → Connectors now includes ready-made UTM tracking templates for Google, Meta, and Taboola, plus one for your organic social profile and content links. Copy the right template and paste it directly into your ad manager — so Bratrax can capture every click and tie it back to the right campaign.