- Bratrax Lite — flat $99/mo, self-serve, for Shopify D2C brands earning $500K–$50M who want portable data and BYO Claude (ChatGPT coming soon).
- Hyros — tracked-revenue pricing ($230/mo entry at $20K tracked revenue), proprietary AIR agent, analyst-led — built for “serious ad buyers” with multi-step funnels, call tracking, and complex multi-channel ops.
- Price gap at entry — $99/mo flat vs $230/mo+ revenue-scaled tiers.
- Decide — lean Shopify attribution layer, or full-service analyst-led platform?
Bratrax Lite vs Hyros: The honest comparison
Flat $99/mo vs Hyros tracked-revenue tiers. Self-serve setup vs demo-gated onboarding. A lean Shopify D2C tool vs a platform built for complex ad operations.
Bratrax Lite vs Hyros at a glance.
| Bratrax Lite | Hyros | |
|---|---|---|
| Pricing & contracts | ||
| Starting price | $99/mo flat | $230/mo on annual plan (entry tier) |
| Pricing model | Flat; no tracked-revenue tiers | Tracked monthly revenue tiers |
| Contract terms | Month-to-month, cancel anytime | Annual plan is the pricing default |
| Free trial | $1 first month, cancel anytime | No public free trial |
| Product scope | ||
| Attribution models | Yes (all 5 core models) | Yes (6 named modes) |
| Shopify D2C fit | Shopify-centric D2C | Multi-vertical (commerce, calls, info, SaaS) |
| AI & integrations | ||
| AI integration | Bring your own AI (BYO Claude + API) · ChatGPT coming soon | Proprietary AIR agent |
| Data portability | Full export (CSV + API) · no lock-in | API + webhooks · broader portability unclear |
| Service & support | ||
| Onboarding | Self-serve · live in minutes · no demo call | Demo call required |
| Ongoing service | No analyst or CSM included | Analyst-led account model emphasized |
How Bratrax Lite compares to Hyros.
Pricing: flat rate vs. scales with revenue
Bratrax Lite
$99/mo flat. Whether you’re at $1M or $20M in Shopify revenue, the bill stays the same. No tier upgrades, no usage fees, no surprise add-ons.
Hyros
Tiered pricing scaled to revenue. $230/mo entry on annual plan at $20K tracked monthly revenue. The bill grows as your tracked revenue grows.
Bottom line: Revenue-based pricing isn't about the cost of serving you. It's about the cost of selling to you. Bratrax doesn't have a sales team to fund. That's why $99 stays flat at every tier.
Onboarding: self-serve vs. demo-gated
Bratrax Lite
Fully self-serve: connect Shopify, Meta, and Google. Dashboards are tuned for Shopify D2C out of the box.
Hyros
Hyros requires a setup call (their words: “we require a quick call to set you up”; “Book a 5-minute setup call below”). Their homepage says “set up in seconds,” but the actual onboarding flow on the pricing and Shopify pages always routes through a call.
Bottom line: A required demo is a sales decision, not a product one. Hyros wants you on a call before you try the tool. If you'd rather self-evaluate in an afternoon, that's not how Hyros is set up.
AI integration: your model vs. their agent
Bratrax Lite
Plug in Claude with your own API key — ChatGPT support coming soon. Use the AI you already pay for. No vendor markup, no walled chatbot.
Hyros
AIR runs inside Hyros’s product (“AIR delivers 1-to-1 marketing to every visitor”). There’s no public option to bring your own AI — your AI workflow stays inside AIR.
Bottom line: Whose AI is asking the questions about your business — yours, or your vendor’s? With Hyros AIR, the answers come from inside their model, on their assumptions. With Bratrax, you bring Claude (ChatGPT coming soon) — the AI you already pay for and already trust. Same data underneath. Different layer of judgment.
Fit: Shopify D2C vs. complex traffic operations
Bratrax Lite
Built for Shopify D2C brands $500K–$50M (sweet spot $1M–$20M). Shopify, Meta, and Google connectors are live. TikTok and Klaviyo are on the roadmap.
Hyros
Hyros covers ecommerce, call-tracking-heavy businesses, SaaS, and education funnels. Each account gets analyst-led onboarding, marketed for “large, complex traffic operations.”
Bottom line: Hyros is honest about who they’re for. Analyst support, custom onboarding, multi-vertical breadth — those cost money. A lean Shopify team running Meta and Google ends up footing the bill for capabilities built with someone else in mind.
Data portability
Bratrax Lite
Portable exports by default. The dashboards are shorthand for the underlying dataset — and the dataset travels with you when you switch tools.
Hyros
Hyros has some public access: a REST API, webhooks, and a changelog entry for CSV export of Lead Journey data. Data portability isn’t a prominent part of how Hyros positions the product, so ask them directly what their export options cover before committing.
Bottom line: You are not just buying charts. You’re buying access to a dataset someone else defined — which means the questions you can ask are limited by their data model, their UI, and their export options. Bratrax treats the dataset as the product: portable, exportable, and yours.
Service & support: self-serve vs. analyst-supported
Bratrax Lite
Your team runs Bratrax Lite themselves. Documentation-led setup. No analyst, no CSM.
Hyros
Hyros assigns a dedicated analyst per account and emphasizes ongoing partner-style support — not just at onboarding.
Bottom line: Bratrax Lite is built for teams that want to run attribution themselves. If your team needs analyst support, that’s a real need — but a different conversation, and a different Bratrax product than Lite.
Need analyst-led attribution? See Bratrax Clear Vision →
Receipts worth checking before you pick Hyros.
“Proven to increase AD ROI by at least 15%” and “Track every sale to its true source.”Hyros homepage
That claim is the one to question. Better tracking can recover missed signals, but “track every sale to its true source” is too absolute for attribution. Even if tracking improves visibility, that does not translate into a universal ROI lift. Creative, offer, auction conditions, and media buying still decide performance. Tracking helps you see better; it does not guarantee better results.
“We require a quick call to set you up.”Hyros pricing page
The homepage promises “set up in seconds.” The pricing page tells you the truth: every account is customized, assigned an analyst, and onboarded by call. Believe the pricing page.
“It was extremely overhyped and they wouldn’t let us cancel. This is a scam and there is no fancy AI, it’s just basic UTMs that you can get somewhere else.”Trevor C. · G2 review
G2 notes there aren’t enough Hyros reviews for an aggregate score, so this is one user’s view, not a representative read. Hyros’s Trustpilot aggregate is stronger (4.8/5 from 661 reviews). On the other end, Paul Corral writes on Trustpilot that “if you run high-volume traffic from paid platforms and don’t use Hyros you are leaving money on the table.” That high-volume, multi-platform profile is the buyer Hyros is built for.
Who should choose Bratrax Lite.
- You run a Shopify D2C brand in roughly the $500k-$50M range. The strongest fit is often $1M-$20M revenue with a lean team that needs clear attribution without enterprise overhead.
- You want predictable software cost structure. Flat $99/mo pricing works best when you do not want analytics cost to rise simply because revenue rises.
- You prefer self-serve tools over service-led workflows. If your team wants to connect channels and use dashboards immediately without setup calls, Bratrax Lite is built for exactly that.
- You want portable data plus BYO AI workflows. If your team already uses Claude — with ChatGPT support coming soon — and wants direct access to attribution data for custom analysis, Bratrax Lite is built for that workflow.
Choose Hyros if this sounds like your team.
- You run large, complex multi-channel traffic. Hyros positions for businesses with multi-step funnels, call tracking, and cross-platform attribution. If your funnel includes lead flows, application steps, or call-heavy operations, Hyros’s features and analyst support are built for exactly that.
- You want a dedicated analyst in the relationship. Hyros assigns a 1-to-1 analyst per account. Bratrax Lite is self-serve: there is no analyst included.
- You want a proprietary AI remarketing layer. Hyros’s AIR agent is a more developed AI product than Bratrax Lite’s BYO-AI approach. If you want a turnkey AI remarketing workflow rather than a bring-your-own setup, Hyros offers that today; Bratrax Lite intentionally doesn’t.
- You are not primarily on Shopify or D2C. Bratrax Lite’s launch connectors are Shopify, Meta, and Google Ads. If your stack is SaaS, info-product, or call-heavy, Hyros covers that; Bratrax Lite does not.
If you want a custom Bratrax solution instead, see Bratrax Clear Vision →.
Switching from Hyros in three steps.
Step 1 — Connect Bratrax Lite alongside Hyros. Connectors take ~10 minutes (Shopify, Meta, Google Ads). Both tools run in parallel.
Step 2 — Compare attribution side by side. Run for a week or two. Verify Bratrax matches or improves on what Hyros has been showing you.
Step 3 — Cut over. Cancel Hyros when you’re confident.
What about your history? Bratrax pulls your Shopify order history and runs attribution on past orders. From the day you connect Bratrax, you have attribution drawn from what Shopify already captured — and from that point forward, every new order gets full Bratrax precision, with every paid-channel click captured directly by our pixel.
If it’s not the right fit: $1 first month — cancel anytime before renewal. No annual lock-in. The risk of trying is one dollar.
Bratrax Lite vs Hyros FAQs.
What is Bratrax Lite?
Bratrax Lite is a flat $99/mo Shopify D2C attribution tool with self-serve setup, portable data, and the ability to bring your own Claude through a standard API key (ChatGPT support coming soon). Built by the team behind Inceptly ($950M+ in D2C revenue driven) and VidTao (100K+ marketers).
What is Hyros?
Hyros is a tracked-revenue-priced attribution platform with a proprietary AI agent (AIR) and analyst-led onboarding. It targets ad operators running multi-step funnels, call tracking, and complex multi-channel traffic, with each account assigned a 1-to-1 analyst.
How is Bratrax Lite different from Hyros?
Bratrax Lite is a self-serve, flat-priced Shopify D2C attribution product with portable data and BYO-AI access. Hyros is a full-service platform with a proprietary AI agent, a 1-to-1 analyst model, and revenue-scaled pricing. Different scope, different structure, different target buyer.
Is Bratrax Lite cheaper because it's less capable?
For certain use cases, honestly yes. Bratrax Lite does not have call tracking, does not include an analyst, and does not cover multi-step non-Shopify funnels. It is purpose-built for Shopify D2C brands running Facebook and Google. It costs less because it does less — not because we're padding the margin.
Does Bratrax Lite have a demo call?
No. Self-serve from signup to live dashboard. Hyros’s public flow requires a setup call: both the pricing page and Shopify page require it.
Does Bratrax Lite have something like Hyros AIR?
Not a proprietary AI agent. Bratrax Lite lets you connect your own Claude with your own API key — ChatGPT support coming soon. You bring the AI; Bratrax provides the data. Hyros AIR is the reverse: a walled AI layer inside their product that you cannot swap or take elsewhere.
What attribution models does Bratrax Lite include?
All five: first-touch, last-touch, linear, time-decay, and position-based. All included, no tier unlock required.
Can I try Bratrax Lite before committing?
Yes: your first month is $1 — run Bratrax Lite beside Hyros, then cancel anytime before renewal if it’s not for you. The $1 trial fee is non-refundable, and there’s no annual contract.
Considering Triple Whale instead? See Bratrax Lite vs Triple Whale →
Skip the demo. Focus on the data.
Bratrax Lite goes live in minutes. $1 first month, then $99/mo flat. Cancel anytime before renewal.
Built by the team behind Inceptly ($950M+ in D2C revenue driven) and VidTao (100K+ marketers). Same attribution engine we use for custom analytics clients, productized for Shopify D2C.