You Know Who's
Affordable fashion from High Street Brands. Buy clothes for Women, Men and Kids at discounted prices. Free delivery on orders over £50.
Store facts
- Website
- youknowwhos.co.uk
- Niche
- Apparel
- Country
- United Kingdom
- Currency
- GBP
- Traffic tier
- Top 1k sites in the UK (Chrome UX Report)
- Theme
- Skeleton
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 1,913
- Price range
- £1.00–£85.00 (median £6.00)
- Estimated average order value
- £15.00 (estimate)
- Products added in the last 90 days
- 1,032
- Last checked
- 2026-11-09
Reviews
- Review app
- Judge.me
- Total reviews
- 46,928
- Average rating
- 4.50 / 5
- Reviews in the last 30 days
- 1,562
- Reviews in the last 90 days
- 4,687
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
£15.3M–£69.3M (about $19.5M–$88.0M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: £32.6M.
How we estimate this
- Traffic: the site is in the Top 1k sites in the UK by Chrome UX Report rank bucket. We map that bucket to a modeled 6.0M–37.5M visits a month.
- Orders: we assume about 2.4% of visits convert at an average order of £15 (estimated from the store's product prices).
- Reviews: the public judgeme widget shows 4687 reviews in the last 90 days. If roughly 1.2% of orders leave a review, that is about 132K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: strong reviews method (spread ≤ ×2.5).
Technical breakdown
- Traffic: CrUX GB top 1000, global top 50K; best signal GB top 1000 ≈ US-list rank 1500 (blended with the global list, which caps total traffic) → ~14.3M visits/month (prior range 6.0M–37.5M). Conversion 2.4% (2.2% for a 19 USD AOV, ×1.05 for scale apps) → ~337K orders/month × £15 × 12 = £71.7M/yr (range £21.7M–£237.4M). Calibration multiplier ×1.18 applied (raw £60.7M).
- Reviews: judgeme shows 4687 reviews in the last 90 days → ~1585 new reviews/month. Assuming 1.2% of orders leave a review → ~132K orders/month × £15 × 12 = £27.5M/yr (range £12.5M–£60.4M). Calibration multiplier ×1.16 applied (raw £23.8M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- amex, apple_pay, bizum, diners_club, discover, google_pay, klarna, maestro, mastercard, paypal, satispay, shop_pay, unionpay, visa
- Sales channels
- google_youtube, pinterest
- Estimated app spend
- $5/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2020-06-24
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (11)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Buy now, pay later
Shipping & returns
Analytics & ad pixels
Cookie consent
SEO
Sales channels & marketplaces
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