St Frock

Shop women’s dresses and clothing online at Australian brand St Frock. From cocktail dresses, summer dresses or your new workwear outfit. New arrivals weekly, sizes 8–20. Super fast free shipping from $120, and easy returns.

Store facts

Website

stfrock.com.au

Niche

Apparel

Country

Australia

Currency

AUD

Traffic tier

Top 1k sites in Australia (Chrome UX Report)

Theme

Symmetry

Shopify Plus

No Plus signals found

Brand type

Sells several brands

Products listed

5,939

Price range

A$3.00–A$500 (median A$47.00)

Estimated average order value

A$56.13 (estimate)

Products added in the last 90 days

817

Last checked

2026-11-09

Reviews

Review app

Loox

Total reviews

14,158

Average rating

4.40 / 5

Reviews in the last 30 days

0

Reviews in the last 90 days

0

From the public review widget on 2026-11-09.

Revenue estimate

How we estimate this

• Traffic: the site is in the Top 1k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 4.0M–22.5M visits a month.
• Orders: we assume about 1.9% of visits convert at an average order of A$56 (estimated from the store's product prices).
• Reviews: the public loox widget shows 0.0 reviews in the last 90 days. If roughly 1.5% of orders leave a review, that is about 11.3 orders a month.
• Where we have more than one method, we combine them and give more weight to the less uncertain ones.
• Confidence is low: methods disagree by more than 2× and none is strong.

Know the real number? Send a correction.

Payments, channels and markets

Payment methods shown

afterpay, amex, apple_pay, google_pay, jcb, klarna, mastercard, paypal, shop_pay, unionpay, visa, zip

Sales channels

google_youtube

Estimated app spend

$53/month (modeled from list prices of detected apps)

First seen (earliest public record we have)

2013-10-04

Recent changes we noticed

• 2026-11-09: store discovered

Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.

Apps and tools detected (14)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Loox
• Stamped.io
• Shopify Product Reviews

Email & SMS

• Klaviyo
• Braze

Support & chat

• Zendesk

Upsell & personalization

• Discount Ninja

Search & merchandising

• Searchspring

Buy now, pay later

• Afterpay

Analytics & ad pixels

• Google Analytics
• Google & YouTube (Shopify app)
• Microsoft Clarity
• Elevar

Affiliate & influencer

• impact.com

Social profiles

• Facebook
• YouTube
• Instagram
• Pinterest
• TikTok

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