Allbirds
The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.
Store facts
- Website
- allbirds.com
- Niche
- Footwear
- Country
- United States
- Currency
- USD
- Traffic tier
- Top 100k sites in the US (Chrome UX Report)
- Theme
- allbirds-theme
- Shopify Plus
- Likely Shopify Plus (inferred from storefront signals)
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 368
- Price range
- $0.80–$160 (median $87.00)
- Estimated average order value
- $77.81 (estimate)
- Products added in the last 90 days
- 0
- Last checked
- 2026-11-09
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
$5.17M–$43.3M
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: $15.0M.
How we estimate this
- Traffic: the site is in the Top 500k sites worldwide by Chrome UX Report rank bucket. We map that bucket to a modeled 400K–2.0M visits a month.
- Orders: we assume about 1.5% of visits convert at an average order of $78 (estimated from the store's product prices).
- Confidence is low: only weak signals available.
Technical breakdown
- Traffic: CrUX global top 500K, US top 100K, CA top 500K, AU top 500K, GB top 1.0M, DE top 1.0M; best signal global top 500K ≈ US-list rank 30K → ~900K visits/month (prior range 400K–2.0M). Conversion 1.5% (1.4% for a 78 USD AOV, ×1.10 for scale apps) → ~14K orders/month × $78 × 12 = $15.0M/yr (range $5.17M–$43.3M). Calibration multiplier ×1.18 applied (raw $12.7M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- First seen (earliest public record we have)
- 2016-02-11
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (10)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Email & SMS
Loyalty & referrals
Buy now, pay later
Shipping & returns
Analytics & ad pixels
Cookie consent
Social profiles
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