2XU

Official 2XU Triathlon, Workout & Compression Clothing offer superior technology & fabrics to multiply your performance. Shop running, compression & triathlon gear!

Store facts

Website

2xu.com

Niche

Apparel

Country

Australia

Currency

AUD

Traffic tier

Top 5k sites in Australia (Chrome UX Report)

Theme

Dawn

Shopify Plus

Likely Shopify Plus (inferred from storefront signals)

Brand type

D2C: mostly sells its own brand

Products listed

1,029

Price range

A$12.00–A$1.2K (median A$60.00)

Estimated average order value

A$68.77 (estimate)

Products added in the last 90 days

22

Last checked

2026-11-09

Reviews

Review app

Okendo

Total reviews

34,005

Average rating

4.80 / 5

Reviews in the last 30 days

429

Reviews in the last 90 days

1,536

From the public review widget on 2026-11-09.

Revenue estimate

How we estimate this

• Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
• Orders: we assume about 2.1% of visits convert at an average order of A$69 (estimated from the store's product prices).
• Reviews: the public okendo widget shows 1536 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 52K orders a month.
• Where we have more than one method, we combine them and give more weight to the less uncertain ones.
• Confidence is medium: 2 methods agree within 1.58×, but the model has only 2 calibration store(s).

Know the real number? Send a correction.

Payments, channels and markets

Payment methods shown

amex, apple_pay, google_pay, mastercard, paypal, shop_pay, unionpay, visa

Sales channels

google_youtube

Estimated app spend

$25/month (modeled from list prices of detected apps)

First seen (earliest public record we have)

2010-09-29

Recent changes we noticed

• 2026-11-09: store discovered

Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.

Apps and tools detected (15)

Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.

Reviews

• Okendo

Email & SMS

• Klaviyo

Support & chat

• Gorgias
• Chatdesk

Search & merchandising

• Tagalys

Shipping & returns

• Loop Returns

Analytics & ad pixels

• Google & YouTube (Shopify app)
• Microsoft Clarity
• Triple Whale
• Elevar
• Fivetran

Page builders

• GemPages

UGC & video

• Tolstoy

Forms & surveys

• Helium Customer Fields

Affiliate & influencer

• UpPromote

Social profiles

• Facebook
• Instagram

Similar apparel stores

• 80s Casual Classics
  80scasualclassics.co.uk · United Kingdom
  Top 5k GB · Apparel
• Alo Yoga
  aloyoga.com · United States
  Top 5k US · Apparel
• Beyond Nine
  beyondnine.co.uk · United Kingdom
  Top 5k GB · Apparel
• Arc'teryx Australia
  arcteryx.com.au · Australia
  Top 5k AU · Apparel
• Berghaus
  berghaus.com · United Kingdom
  Top 5k GB · Apparel
• BloomChic
  bloomchic.com · United States
  Top 5k US · Apparel

All apparel Shopify stores

Stores also using Klaviyo

• JD Sports
  jdsports.ca · Canada
  Top 1k CA · Footwear
• ALDO
  aldoshoes.com · United States
  Top 1k CA · Jewelry & Accessories
• Poppy & Peonies
  poppyandpeonies.com · Canada
  Top 1k CA · Jewelry & Accessories
• Reisenthel
  reisenthel.com · Germany
  Top 1k DE · Jewelry & Accessories
• JB Hi-Fi
  jbhifi.com.au · Australia
  Top 1k AU · Electronics
• RW&CO
  rw-co.com · Canada
  Top 1k CA · Apparel

All Shopify stores using Klaviyo

Is this your store?

If something here is wrong, or you want this page removed, request a correction or removal. See how we collect this data.