Indigo
Shop over 7 million books, home decor, stationery, toys, and more. Plus, free shipping and pick up in store on eligible orders.
Store facts
- Website
- indigo.ca
- Niche
- Books & Media
- Country
- Canada
- Currency
- CAD
- Traffic tier
- Top 1k sites in Canada (Chrome UX Report)
- Theme
- Dawn
- Shopify Plus
- No Plus signals found
- Brand type
- Sells several brands
- Products listed
- 25,001
- Price range
- C$0.70–C$2.5K (median C$9.99)
- Estimated average order value
- C$17.12 (estimate)
- Products added in the last 90 days
- 4,977
- Last checked
- 2026-11-09
Reviews
- Review app
- Yotpo Reviews
- Total reviews
- 14,091
- Average rating
- 4.41 / 5
- Reviews in the last 30 days
- 0
- Reviews in the last 90 days
- 0
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
C$2.3K–C$73.3M (about $1.7K–$53.5M USD)
Confidence: low
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: C$410K.
How we estimate this
- Traffic: the site is in the Top 1k sites in Canada by Chrome UX Report rank bucket. We map that bucket to a modeled 6.0M–37.5M visits a month.
- Orders: we assume about 2.7% of visits convert at an average order of C$17 (estimated from the store's product prices).
- Reviews: the public yotpo widget shows 0.0 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 16.9 orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is low: methods disagree by more than 2× and none is strong.
Technical breakdown
- Traffic: CrUX CA top 1000, global top 50K, US top 100K, GB top 100K, AU top 100K, DE top 500K; best signal CA top 1000 ≈ US-list rank 750 (blended with the global list, which caps total traffic) → ~17.1M visits/month (prior range 6.0M–37.5M). Conversion 2.7% (2.6% for a 12 USD AOV, ×1.05 for scale apps) → ~467K orders/month × C$17 × 12 = C$113.2M/yr (range C$34.2M–C$374.9M). Calibration multiplier ×1.18 applied (raw C$95.8M).
- Reviews: yotpo shows 0.0 reviews in the last 90 days → ~0.2 new reviews/month. Assuming 1.0% of orders leave a review → ~16.9 orders/month × C$17 × 12 = C$4.0K/yr (range C$864–C$19K). Calibration multiplier ×1.16 applied (raw C$3.5K). Note: No new reviews in 6+ months; store may be inactive or the widget stale. Very few reviews in the window; count noise dominates.
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- paypal
- Estimated app spend
- $649/month (modeled from list prices of detected apps)
Recent changes we noticed
- 2026-11-09: store discovered
Detected by comparing our crawls over time. Dates are when we noticed the change, not when it happened.
Apps and tools detected (6)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Search & merchandising
Analytics & ad pixels
Wishlist
SEO
Social profiles
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