Assembly Label
An Australian brand, inspired by our coastal landscapes. Discover timeless and versatile fashion for men, women and kids, homewares and lifestyle designs by Assembly Label. Order online for free shipping for all Australian orders and 14 day returns.
Store facts
- Website
- assemblylabel.com
- Niche
- Apparel
- Country
- Australia
- Currency
- AUD
- Traffic tier
- Top 5k sites in Australia (Chrome UX Report)
- Theme
- Assembly Label
- Shopify Plus
- No Plus signals found
- Brand type
- D2C: mostly sells its own brand
- Products listed
- 1,016
- Price range
- A$8.00–A$423 (median A$64.00)
- Estimated average order value
- A$70.36 (estimate)
- Products added in the last 90 days
- 555
- Last checked
- 2026-11-09
Reviews
- Review app
- Okendo
- Total reviews
- 62,022
- Average rating
- 4.84 / 5
- Reviews in the last 30 days
- 627
- Reviews in the last 90 days
- 1,969
From the public review widget on 2026-11-09.
Revenue estimate
Estimated yearly revenue at the current pace, modeled from public signals (last 30–90 days)
A$34.5M–A$127.8M (about $22.8M–$84.3M USD)
Confidence: medium
This is an estimate, not a reported figure. The real number can fall outside this range. Midpoint of the model: A$66.4M.
How we estimate this
- Traffic: the site is in the Top 5k sites in Australia by Chrome UX Report rank bucket. We map that bucket to a modeled 1.5M–8.5M visits a month.
- Orders: we assume about 1.9% of visits convert at an average order of A$70 (estimated from the store's product prices).
- Reviews: the public okendo widget shows 1969 reviews in the last 90 days. If roughly 1.0% of orders leave a review, that is about 67K orders a month.
- Where we have more than one method, we combine them and give more weight to the less uncertain ones.
- Confidence is medium: 2 methods agree within 1.13×, but the model has only 2 calibration store(s).
Technical breakdown
- Traffic: CrUX AU top 5000, global top 500K, US top 1.0M, CA top 500K, GB top 500K; best signal AU top 5000 ≈ US-list rank 21K (blended with the global list, which caps total traffic) → ~3.9M visits/month (prior range 1.5M–8.5M). Conversion 1.9% (1.6% for a 46 USD AOV, ×1.15 for scale apps) → ~73K orders/month × A$70 × 12 = A$73.3M/yr (range A$23.0M–A$233.9M). Calibration multiplier ×1.18 applied (raw A$62.0M).
- Reviews: okendo shows 1969 reviews in the last 90 days → ~666 new reviews/month. Assuming 1.0% of orders leave a review → ~67K orders/month × A$70 × 12 = A$64.9M/yr (range A$29.5M–A$142.9M). Calibration multiplier ×1.16 applied (raw A$56.2M).
Model v1.2. Full method: About the data.
Know the real number? Send a correction.
Payments, channels and markets
- Payment methods shown
- paypal
- Sales channels
- Markets (countries served)
- Andorra, United Arab Emirates, Antigua & Barbuda, Anguilla, Albania, Armenia, Curaçao, Angola, Argentina, Austria, Australia, Aruba, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St. Barthélemy, Bermuda, Brunei, Bolivia, Brazil, Bahamas, Botswana, Belize and 172 more
- Estimated app spend
- $256/month (modeled from list prices of detected apps)
- First seen (earliest public record we have)
- 2015-02-23
Apps and tools detected (18)
Detected from the storefront's public HTML. Apps that only run in the admin or checkout are not visible to us.
Reviews
Email & SMS
Support & chat
Search & merchandising
Buy now, pay later
Analytics & ad pixels
CRO & testing
UGC & video
Wishlist
SEO
Affiliate & influencer
Sales channels & marketplaces
Social profiles
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