Ask Claude what actually earned the sale.

How it works.

Bratrax is an MCP connector for Claude. MCP is the open standard Claude uses to connect to other apps. Once Bratrax is connected, Claude can look up your Bratrax numbers while it answers you.

Claude

What's my NC-ROAS on Meta vs Google this month?

✓Bratrax · Query store and ad metrics

Bottom line: Google is ahead on NC-ROAS, 3.1× against Meta's 2.2×. September looked the same (3.4× vs 2.4×), so it isn't a one-off.

	NC-ROAS	New customers	Spend	NC CPA
Google Ads	3.1×	312	$8,400	$26.92
Meta	2.2×	330	$12,600	$38.18

Example conversation

You sign in on bratrax.com. Claude never sees your Bratrax password. You approve the connection on our site, and Claude gets a key that only works for the store you chose.
Claude only reads. It can look up your metrics, list your dashboards, read the business notes saved in your workspace and draw charts. It can't change anything in Bratrax.
The numbers match your dashboards. Claude queries the same attributed metrics your Bratrax dashboards use, for the store you connected.
You can stop it any time. Access ends the moment you disconnect.

Set up in two steps.

In Claude, open the connectors directory and choose Bratrax, then Connect. If Bratrax isn't listed for your account yet, choose Add custom connector and paste https://bratrax.com/bratrax/mcp.
Sign in to Bratrax and approve. If you run several stores, pick the one Claude should see. You're sent straight back to Claude.

Then turn Bratrax on in a chat from the tools menu, and ask away.

You need a Bratrax account and a Claude plan that supports connectors.

What merchants ask.

Claude picks the right Bratrax metrics for the question, runs the query and explains what it found. When a trend or a comparison reads better as a picture, it draws an interactive chart you can expand or open in Bratrax.

What’s my NC-ROAS on Meta this month?
Which campaigns bring in new customers, and which mostly reach people who already buy from me?
What touchpoints did last month’s Direct orders have in common?
Why did ROAS drop last week? Compare it with the week before.
Show revenue by channel under first-touch and position-based.
Chart new vs returning customer revenue by month.
Which campaigns had the best ROAS last week, and which lost money?

Pick your attribution model. Ask for the model you trust, for example “use first-touch”, and Claude re-runs the numbers with it.

What Claude can do.

Read your metrics. The same attributed revenue, orders, spend, ROAS and customer metrics as your dashboards, for the store you connected.
See your dashboards. Claude can list them and link you straight to the right one.
Draw charts. Time series and top-N breakdowns, rendered in the chat.
Use your business notes. Context saved in your Bratrax workspace — targets, launches, seasonality — informs its answers.

What it can’t.

No changes to your setup. Claude can't touch your connectors, cost settings, team or billing.
One store at a time. A connection sees only the store you approved it for; your role's permissions apply.
Nothing without your approval. Access starts when you approve it on bratrax.com and ends the moment you disconnect.

Disconnect any time in Bratrax under Settings → MCP → Connected AI assistants, or remove the connector in Claude. Disconnecting takes effect immediately.

If something goes wrong.

Bratrax doesn't show up in my chat.

Turn it on from the tools menu in that chat. Connectors are switched on per chat.

The sign-in page says the request expired or was already used.

Each connection request is good for a limited time and works only once. Go back to Claude and click Connect again.

The sign-in page says the request was started by a different Bratrax account.

You're signed in to Bratrax with a different login than the one you started with. Sign out, sign in with the account you want to connect, then click Connect again in Claude.

The sign-in page says my workspace hasn't finished setup.

Your workspace admin needs to finish setting up Bratrax first. Once they have, click Connect again in Claude.

The sign-in page says my account doesn't have a workspace yet.

Email [email protected] and we’ll set you up.

One of my stores is greyed out.

That store hasn't finished setup. Finish setting it up in Bratrax, or connect a store that's ready.

Claude says Bratrax is still setting up or importing.

Your first data import is running. Recent data is usually ready 10 to 20 minutes after you finish setup. Ask again then.

Claude says Bratrax hit a problem setting up my workspace.

Our team is alerted automatically. If it isn’t fixed within a few hours, email [email protected].

Claude says Bratrax is temporarily unavailable or warming up.

This can happen for a few seconds while your workspace starts up. Wait a moment and ask again.

Claude asks me to sign in again.

This happens if you disconnected, if your Bratrax login was removed, or if you haven't used Bratrax in Claude for about 30 days. Click Connect and sign in again.

Claude says the connected workspace no longer exists.

The store you approved was removed from Bratrax. Remove the connector in Claude and connect again, picking a current store.

The answer seems cut off.

Very long results are shortened so they fit in the chat. Ask for fewer rows, such as “top 20”, or a shorter date range.

A question takes too long and fails.

A single query has a two-minute limit. Ask about a shorter period, or one channel at a time.

A chart came back empty.

There's no data for the period you asked about, for example because a store or ad account stopped syncing. Claude is told how recent your data is, so ask about a period that ends then. Reconnect the source in Bratrax under Connectors.

I can't see some data or dashboards.

Claude sees what your Bratrax role allows, the same as in the app. Ask your workspace admin.

Still stuck?

Remove the connector in Claude and connect again. That fixes most sign-in problems. If it doesn’t, email [email protected] and tell us what Claude said.

The questions merchants ask.

Can Bratrax read my Claude conversations?

No. Bratrax only receives the specific requests Claude makes to it, such as “attributed revenue by channel for last week”, and answers them from your workspace. Your chats stay with Claude. How we handle your data is in the privacy policy.

Does it cost extra?

Not from Bratrax. The connector is included in your Bratrax plan. The questions you ask count toward your Claude plan’s usage, like any other chat.

Can my team use it too?

Yes. Each teammate connects with their own Bratrax login, and sees what their role allows in the app.

Is this the same as the AI chat inside Bratrax?

No. The chat inside Bratrax runs on your workspace’s own Anthropic key. This connector runs in Claude, on your Claude plan. Both read the same numbers.